Aviation Business Basics 1 (5 cr)

Evaluation scale

H-5

Schedule

Weekly schedule outline (plan might change depending on the student group)

Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
*Take home assignment
Session2
Theme: Environmental scanning -basics of tools & analysis
*Going through the first assignment from session1
*Introduction of the semester project
*Basics of Strategy in aviation context
*PESTEL & SWOT -go through in basics1-
*Porter´s Five
*Business model canvas
*Personal business canvas
Session3
Theme: Segmentation
*Airline Business Models
*Geographical: National, regional, international
*Customer segmentation
*Airline & Airport segmentation
*Choose your airline to analyse during the implementation scope
Session 4
Theme: Airlines & Airport
*Industry in figures
*Airlines: Business models
*Airports
*Metrics
*Terminology
*Assignments
Session 5
Theme: Airlines & Airport
*Airlines: Business models, Fleet, Networks, Scheduling, Pricing, product/service, distribution LCC vs FSC
*Airports Hubs & Scopes
*Metrics
*Assignments
Session 6
Theme: Airlines & Airport
*Airlines: Business models, Fleet, network, scheduling, pricing, product/service, distribution LCC vs FSC
*Airports
*Metrics
*Terminology
*Assignments
Session 7
Data & dashboards -reading reports, assessment & outcomes
Session 8 Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 9
Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 10 Group work & guiding
Session 11 Group work & guiding
Session 12 Presentations
Session 13 Presentations
Session 14 Presentations
Session 15 Evaluation
Session 16 Implementation wrap-up, feedback and next steps

Implementation methods, demonstration and Work&Study

Lectures, interactive class discussions, exercises, project work, self-directed learning, presentations and field research. In the integrated assignment, student groups will make a business plan that would be suitable for the business environment, markets and business operations. It is highly recommended that the student actively uses the knowledge gained from different courses in the assignments.

a) Classroom learning
b) Distant learning

Self and peer assessment.

Assessing one’s own learning is a compulsory part of the course.

Materials

Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases

Learning assignments

Assignments will consist of project work, case studies, literature review, take home assignments, and self- and peer assessments. Emphasis will be set on Project Plan in the semester project of Business Idea Competition (BIC).

Assignments & exercises:
Project Plan
Personal Pitch
Project Pitch
Airline assignment basic 1&2
Literature case studies
Aviation Metrics -basics calculation
SWOT basics
PESTEL basics
Porter´s five forces
Strategy basics
Business model canvas
Individual business canvas
Idea generation -think tank
Reading Circle (RC) report

Assessment methods

Assessment criteria & Evaluation
1. Project plan for BIC
2. Reading Circle (RC)
3. Assignments and participation