Aviation Business Basics 1 - Study guide

Upon completion of the course:

LO1: Student is able to define the process in becoming an entrepreneur and evaluate different available business forms and formalities.
LO2: Understanding entrepreneurial approach, business mindset based on individual, organisation and society context
LO3: Evaluate different entrepreneurial opportunities and business models with sustainability considerations e.g. circular economy.
LO4: Promote entrepreneurial spirit through individual participation, group work and understanding team dynamics influence in start-up context
LO5: The student realises the value and use of creating a useful business network both from an individual perspective and organisation´s view

The aim: Learn to think like an entrepreneur and to solve real-world problems by creating something new. After a successful participation in the course, the student should be able to develop business model considerations in context of entrepreneurial process in starting up a business. In addition, the student will be able to present a new venture idea to potential decision makers. Student will understand the difference between intrapreneurship and entrepreneurship and develop skills in innovative thinking, considering both inside and outside a corporate frame.

No previous studies needed and no binding connections to other courses

• The characteristics of an entrepreneur and intrapreneur
• Analysis of business environment with emphasis on aviation
• Introduction to forms of business in Finland
• Process of founding a business
• Making a business plan/business model
• Permits/legal issues/investment
• Pitching own business idea
• Business model canvas and its components

Grade 1
The student’s understanding of entrepreneurship key concepts is limited. Student’s level of skill in developing and in establishing a business, is below average. Her’s/his’ knowledge about the basic theoretical frameworks and business model is below average. Student’s attitude towards learning through participation in teamwork and conducting assignments, is below average. Her/his capability to analyze organizational practices that facilitate different types of businesses is limited.

Grade 3
The student has good entrepreneurial skills and understands components of establishing own business.
S/he has a good knowledge of the basic theoretical frameworks and business model which is necessary in business set up. S/he has a good attitude towards learning through participation in teamwork and conducting assignments. S/he has a good self- and group critical thinking. S/he can objectively measure the success of business.

Grade 5
The student has excellent entrepreneurial skills in developing and in establishing both an innovative and viable business. S/he has excellent knowledge about the theoretical frameworks, business models and its application in practice. S/he has an excellent attitude towards learning through self-initiative and continuous and supportive participation in teamwork and in conducting assignments. S/he has an excellent measurements skills and analyses of business success.

This course might involve a project work commissioned by an external company.

Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases

Chongqing

English

24.10.2022 - 16.12.2022

Assignments will consist of project work, case studies, literature review, take home assignments, and self- and peer assessments. Emphasis will be set on Project Plan in the semester project of Business Idea Competition (BIC). Assignments & exercises: Project Plan Personal Pitch Project Pitch Airline assignment basic 1&2 Literature case studies Aviation Metrics -basics calculation SWOT basics PESTEL basics Porter´s five forces Strategy basics Business model canvas Individual business canvas Idea generation -think tank Reading Circle (RC) report

Weekly schedule outline (plan might change depending on the student group)

Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
*Take home assignment
Session2
Theme: Environmental scanning -basics of tools & analysis
*Going through the first assignment from session1
*Introduction of the semester project
*Basics of Strategy in aviation context
*PESTEL & SWOT -go through in basics1-
*Porter´s Five
*Business model canvas
*Personal business canvas
Session3
Theme: Segmentation
*Airline Business Models
*Geographical: National, regional, international
*Customer segmentation
*Airline & Airport segmentation
*Choose your airline to analyse during the implementation scope
Session 4
Theme: Airlines & Airport
*Industry in figures
*Airlines: Business models
*Airports
*Metrics
*Terminology
*Assignments
Session 5
Theme: Airlines & Airport
*Airlines: Business models, Fleet, Networks, Scheduling, Pricing, product/service, distribution LCC vs FSC
*Airports Hubs & Scopes
*Metrics
*Assignments
Session 6
Theme: Airlines & Airport
*Airlines: Business models, Fleet, network, scheduling, pricing, product/service, distribution LCC vs FSC
*Airports
*Metrics
*Terminology
*Assignments
Session 7
Data & dashboards -reading reports, assessment & outcomes
Session 8 Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 9
Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 10 Group work & guiding
Session 11 Group work & guiding
Session 12 Presentations
Session 13 Presentations
Session 14 Presentations
Session 15 Evaluation
Session 16 Implementation wrap-up, feedback and next steps

AB1CQ

Thomas Sundman

15 - 80

Assessment criteria & Evaluation
1. Project plan for BIC
2. Reading Circle (RC)
3. Assignments and participation

ABBA Degree Programme in Aviation Business

H-5