The course is based on classroom lectures, personal assignments, and one major team assignment. For practical learning, we use the Salesforce trailhead environment, which offers a free cloud-based learning platform. Course material and assignments will be available in the moodle.
Learning is based on the theory part discussed during the lectures. The material is provided by the teacher (pp presentations), topical articles, and the following book:
Customer relationship management: eBook
Peelen, Ed, kirjoittaja ; Beltman, Rob, 2013
Salesforce trailhead platform
During the course, we will save several visiting speakers from different companies that either sell and implement CRM solutions or/and use them in their daily customer operations. Those companies potentially also hire graduates for CRM operations.
There are no exams on this course
The study language in this course is English.
16.01.2023 - 19.05.2023
Personal assignments are mainly essays of 700-1500 words based on self-study. One team assignment based on the theory part discussed during lectures including a practical Salesforce demo presentation.
02.01.2023 - 13.01.2023
On Thursdays from 14.00 till 16.45 starting from the August 25th till December the 15th.
Students have either previous studies on the topic or working experience on the CRM
15 - 40
Individual assignments 60%, team assignments 40%
Min. 80% of assignments submitted and approved, must contribute to team assignment
5 - Excellent knowledge of the course subject. Collected 90% of maximum amount of the course points.
3 - Good knowledge of the course subject. Collected more than 65% of the total course points.
1 - Fair knowledge of the course subject. Collected more than 45% of the total course points.
BITE Degree Programme in Business Information Technology