Service Design and Branding in Aviation Business - Study guide

With the help of service design tools we can better consider customers' viewpoint. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.

No previous courses are required.

Service design and branding principals and commandments
Service design tools
Research methods and double diamond process
Ideation phase in service design
Protyping services and products

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student has a vague picture of the different stages and methods of the service design concept and its benefits. The analysis is shallow and student uses a limited number of sources. The students has a limited understanding of the characteristics of the steps and usability of the service design. The student has a limited ability to communicate his/her own thoughts about the service design and branding professionally.

The student has a fairly clear picture of the different stages and methods of the service design concept and its benefits. The analysis is fair and students uses all the necessary and recommended sources. The student understands the characteristics of the steps and usability of the service design rather well. The student communicates his/her own thoughts about the service design and branding professionally.

The student has a clear picture of the different stages of the service design concept and its benefits. The analysis is deep and student uses very versatile sources. The student understands the characteristics of the steps and usability of the service design exceptionally well. The student communicates his/her own thoughts about the service design and branding professionally and effectively in a visual way.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025.
It is possible to complete the Service Design and Branding -implementation entirely virtually, but in May you will be offered the opportunity to attend a start-up online session:

Start-up orientation session:
19.5. 2025 at 16.00 - 17.00

Mark Stickdorn, This is Service Design Doing
Relevant articles

Aviation industry, airlines, and relevant organizations are linked with Inclusive Service Design and Branding -virtual study module.

Porvoo Campus

N/A

English

Aviation Business and Service Design are globally concerned topics. They both have huge importance in customer experience.

19.05.2025 - 31.07.2025

The assignments will be introduced during the orientation session and included in the orientation materials.

02.01.2025 - 16.05.2025

Service Design and Branding -virtual study module is open from 19.5. - 31.7.2025. Deadline for assignments is 31.7. at 23:59.

AVOINAMK
CAMPUSONLINE
VIRTUAL
SUMMER
ABE4PCAVI
ABEV4PCAVI

By agreement

You can complete this course by demonstration of prior learning. Read more at https://www.haaga-helia.fi/en/career-planning/recognition-learning.

Hanna Siltakorpi

30 - 150

The assessment is 0 - 5.

AVIBBA Aviation Business

0.00 cr

5.00 cr

H-5