Lectures, discussions, presentations about various topics relating to export of education, service development, marketing and sales in the Asian markets.
Students are asked to look for relevant books and articles about Asian markets and education export.
Lecture materials, articles and other documents/website links on Moodle.
17.01.2022 - 20.05.2022
Discussions, checkpoint presentations and target country report
03.01.2022 - 14.01.2022
Wednesday mornings starting at 9 am:
Week 3: Introduction of the participants and the module (Annika, Niina)
Week 4: Introduction to the semester case, selecting target countries and meeting the commissioner (Annika,Niina,Harri Hälvä) starting at 8.15 am!
Week 5: Education systems in Finland and in target countries (Annika)
Week 6: Decision-making process when choosing studies abroad (Niina)
Week 7: Consumer behaviour in target countries (Annika) + Library database search with Information Specialist Saila Veijalainen
Week 8: Winter holiday (intensive week) – no contact lessons
Week 9: HH Marketing guidelines (Caro Vehmas) + Checkpoint 1: Education systems, decision-making, consumer behaviour
Week 10: Service development for Asian markets + buyer persona (Niina) + self/peer assessment 1
Week 11: Video editing / Premier Rush etc. Jörgen Wollsten
Week 12: Intensive week – no contact lessons, data gathering (interviews)
Week 13: Social media (Annika) + results of peer assessment 1
Week 14: Distribution channels (Niina)
Week 15: Checkpoint 2: Distribution channels, social media and buyer persona + other results so far (Niina, Annika)
Week 16: Video manuscript (Annika, Niina)
Week 17: Checkpoint 3: Presentation of the results of interviews and data gathering + Coaching for report and video manuscript (Annika, Niina)
Week 18: Checkpoint 4: Presentation of results to the commissioner (Annika, Niina + commissioner)
Week 19: Group work on the report + coaching available (Annika, Niina) Deadline for target country report + final self/peer assessment
Week 20: Feedback
Niina Moilanen, Annika Konttinen
15 - 40
Activity in discussions, checkpoint presentations and deliverables 50 %
Target country report 50 %
Peer assessment and the process will affect the module grade.
ABBA Degree Programme in Aviation Business, POMO Degree Programme in Tourism, VIMA Degree Programme in Sales and Visual Marketing, SAMPO Degree Programme in International Sales and Marketing, TEMPO Degree Programme in Tourism Event and Management, LIIPO Degree Programme in Business Management