Asian Areal Studies 2 (5 cr)

Evaluation scale

H-5

Schedule

Wednesday mornings starting at 9 am in Zoom:

Week 3: Introduction to the module, case, selecting target countries and meeting the commissioner (Annika,Niina,Harri Hälvä,Eeva Liinamo-Liukku)

Week 4: Education systems in Finland and in target countries (Annika)

Week 5: Decision-making process when choosing studies abroad (Niina)

Week 6: Consumer behaviour in target countries (Annika) + Library database search with Information Specialist Saila Veijalainen

Week 7: Checkpoint 1: Education systems, decision-making process, consumer behaviour (Annika, Niina) + experiences from Chongqing University by Ivan Berazhny

Week 8: Winter holiday

Week 9: Service development for Asian markets + buyer persona (Niina)

Week 10: HH Marketing guidelines (A, N, Marja Luokomaa, Caro Vehmas)

Week 11: Social media (Annika) + peer assessment

Week 12: Intensive week (no lectures)

Week 13: Distribution channels (Niina) + results of peer assessment

Week 14: Checkpoint 2: Distribution channels, social media and buyer persona + other results so far (Niina, Annika)

Week 15: Interview to gather data (no lecture)

Week 16: Video manuscript. (Annika, Niina)

Week 17: Checkpoint 3: Presentation of the results of interviews and data gathering + Coaching for report and video manuscript (Annika, Niina)

Week 18: Coaching + feedback for report draft (Annika, Niina)

Week 19: Checkpoint 4: Presentation of the results (A, N + commissioner)

Week 20: Deadline for target country report

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Materials

Students are asked to look for relevant books and articles about Asian markets and education export.

Lecture materials, articles and other documents/website links on Moodle.

Teaching methods and instruction

Lectures, discussions, presentations about various topics relating to export of education, service development, marketing and sales in the Asian markets.

Working life connections

Education export case from HH Commercial Services, guest lectures and company/industry related content

Exam dates and re-exam possibilities

-

Internationality

International case, content and learning materials

Completion alternatives

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Reading circles
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Learning assignments

Activity in discussions, checkpoint presentations and deliverables 50 %
Target country report 50 %
Peer assessment will affect the module grade.

Assessment methods

Discussions and presentations, report and peer assessment