Lectures, discussions, presentations about various topics relating to export of education, service development, marketing and sales in the Asian markets.
Students are asked to look for relevant books and articles about Asian markets and education export.
Lecture materials, articles and other documents/website links on Moodle.
Education export case from HH Commercial Services, guest lectures and company/industry related content
International case, content and learning materials
18.01.2021 - 21.05.2021
Activity in discussions, checkpoint presentations and deliverables 50 % Target country report 50 % Peer assessment will affect the module grade.
04.01.2021 - 15.01.2021
Wednesday mornings starting at 9 am in Zoom:
Week 3: Introduction to the module, case, selecting target countries and meeting the commissioner (Annika,Niina,Harri Hälvä,Eeva Liinamo-Liukku)
Week 4: Education systems in Finland and in target countries (Annika)
Week 5: Decision-making process when choosing studies abroad (Niina)
Week 6: Consumer behaviour in target countries (Annika) + Library database search with Information Specialist Saila Veijalainen
Week 7: Checkpoint 1: Education systems, decision-making process, consumer behaviour (Annika, Niina) + experiences from Chongqing University by Ivan Berazhny
Week 8: Winter holiday
Week 9: Service development for Asian markets + buyer persona (Niina)
Week 10: HH Marketing guidelines (A, N, Marja Luokomaa, Caro Vehmas)
Week 11: Social media (Annika) + peer assessment
Week 12: Intensive week (no lectures)
Week 13: Distribution channels (Niina) + results of peer assessment
Week 14: Checkpoint 2: Distribution channels, social media and buyer persona + other results so far (Niina, Annika)
Week 15: Interview to gather data (no lecture)
Week 16: Video manuscript. (Annika, Niina)
Week 17: Checkpoint 3: Presentation of the results of interviews and data gathering + Coaching for report and video manuscript (Annika, Niina)
Week 18: Coaching + feedback for report draft (Annika, Niina)
Week 19: Checkpoint 4: Presentation of the results (A, N + commissioner)
Week 20: Deadline for target country report
a) Learning with contact teaching, including:
Possible company visits and guest lecturers
Assessment of one's own learning
b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.
c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.
Niina Moilanen, Annika Konttinen
15 - 40
Discussions and presentations, report and peer assessment
POMO Degree Programme in Tourism, VIMA Degree Programme in Sales and Visual Marketing, TEMPO Degree Programme in Tourism Event and Management, LIIPO Degree Programme in Business Management