Opinto-opas

The module advances the following competences: e.g., communication, cultural awareness, customer understanding and global business mindset.

The module is a part of the professional studies in Porvoo Campus competence-based curriculum. The module can be taken as 5cr+5cr module. The first part (5 cr) gives an overall understanding of the Asian markets and business culture, the second part (5 cr) part consists of product planning and marketing for the Asian markets.

Consumer behaviour of Asian markets
Product and service development for Asian markets
Sales and marketing communication methods and channels for Asian markets

The student is aware of the consumer behaviour of selected Asian markets. S/he has challenges with communicating and networking with stakeholders in Asia. The student is able to assess and develop products and services as well as to choose marketing communication methods for Asian markets only when aided by others. The student’s activity and participation are minimal. The student is able to operate only when the task and instructions are given and when aided by other students and supervisors.

The student understands the consumer behaviour of selected Asian markets to some degree. S/he is able to communicate and network with stakeholders in Asia. The student has some ability to assess and develop products and services as well as to choose marketing communication methods for Asian markets. The student’s activity and participation are rather good. The student is able to operate when the task and instructions are given.

The student understands the consumer behaviour of selected Asian markets. S/he is able to communicate and network on a professional level with stakeholders in Asia. The student is able to assess and develop products and services as well as to choose the most effective marketing communication methods for Asian markets. The student’s activity and participation are excellent. The student displays a culturally aware business-oriented approach towards Asia and is able to lead teamwork.

TeacherS: Annika Konttinen, Niina Moilanen

The assessment is based on activities and deliverables:

Classroom activities
Individual assignments
Teamwork
Final deliverables
Peer assessment
Self-assessment
The self-assessment of one's own learning does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected via an electronic form.

Lectures, discussions, presentations about various topics relating to export of education, service development, marketing and sales in the Asian markets.

Students are asked to look for relevant books and articles about Asian markets and education export.

Lecture materials, articles and other documents/website links on Moodle.

Contact teaching

Education export case from HH Commercial Services, guest lectures and company/industry related content

Porvoo Campus

English

International case, content and learning materials

18.01.2021 - 21.05.2021

Activity in discussions, checkpoint presentations and deliverables 50 % Target country report 50 % Peer assessment will affect the module grade.

04.01.2021 - 15.01.2021

Wednesday mornings starting at 9 am in Zoom:

Week 3: Introduction to the module, case, selecting target countries and meeting the commissioner (Annika,Niina,Harri Hälvä,Eeva Liinamo-Liukku)

Week 4: Education systems in Finland and in target countries (Annika)

Week 5: Decision-making process when choosing studies abroad (Niina)

Week 6: Consumer behaviour in target countries (Annika) + Library database search with Information Specialist Saila Veijalainen

Week 7: Checkpoint 1: Education systems, decision-making process, consumer behaviour (Annika, Niina) + experiences from Chongqing University by Ivan Berazhny

Week 8: Winter holiday

Week 9: Service development for Asian markets + buyer persona (Niina)

Week 10: HH Marketing guidelines (A, N, Marja Luokomaa, Caro Vehmas)

Week 11: Social media (Annika) + peer assessment

Week 12: Intensive week (no lectures)

Week 13: Distribution channels (Niina) + results of peer assessment

Week 14: Checkpoint 2: Distribution channels, social media and buyer persona + other results so far (Niina, Annika)

Week 15: Interview to gather data (no lecture)

Week 16: Video manuscript. (Annika, Niina)

Week 17: Checkpoint 3: Presentation of the results of interviews and data gathering + Coaching for report and video manuscript (Annika, Niina)

Week 18: Coaching + feedback for report draft (Annika, Niina)

Week 19: Checkpoint 4: Presentation of the results (A, N + commissioner)

Week 20: Deadline for target country report

RM4
LP4TH
PO4
VM4
LP4KV
EXCH
RG4

a) Learning with contact teaching, including:
Inquiry learning
Peer learning
Reading circles
Lectures
Project work
Individual assignments
Team assignments
Possible company visits and guest lecturers
Assessment of one's own learning

b) Learning by using the work-based learning method "Work&Study" according to a plan that shows how the learning goals of the course can be obtained through the student's work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Niina Moilanen, Annika Konttinen

15 - 40

Discussions and presentations, report and peer assessment

POMO Degree Programme in Tourism, VIMA Degree Programme in Sales and Visual Marketing, TEMPO Degree Programme in Tourism Event and Management, LIIPO Degree Programme in Business Management

H-5