After having completed this course or attained an equivalent competence level, the student:
- Knows how to define sales processes as well as basic concepts
- Knows how to identify customer needs and customer experience development targets
- Knows how to describe the different stages of a sales encounter and can sell his/her ideas to others
- Knows how to operate in a service-oriented manner and provide solutions to customer needs to achieve sales goals
- Is able to evaluate the factors influencing the customer experience, also from the point of view of ethics and sustainability

Can define sales-related concepts and processes and name sales-related goals. Identifies internal and external customers. Can describe the stages of a sales encounter and the factors that affect the customer experience.

Can formulate goals related to sales and customer encounters. Can collect information related to the customer experience from various data sources and channels. Understands the importance of long-term and profitable customer relationships in business. Can act in a service-oriented and customer-oriented manner in a sales situation. Can also evaluate the factors influencing the customer experience from the perspective of sustainable development. Can present his/her own ideas.

Can evaluate sales and customer interaction goals. Can analyse customer needs to develop customer experience. Can act purposefully in a sales situation and produce versatile solutions to customers’ needs. Can also evaluate the factors influencing the customer experience from the perspectives of ethics and sustainable development. Can present his/her own solutions professionally.