Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business - TRA3ZL002 - Opinto-opas

Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business, 9 cr - TRA3ZL002

Upcoming implementations

No upcoming implementations yet.

Current implementations

Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business TRA3ZL002-3006 15.01.2024-17.05.2024 9 op (EXCH, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Enrollment

02.01.2024 - 12.01.2024
Groups
- EXCH
- CONTACT
- RL21SG
- RZ21ST
Teachers

Aija Juvonen, Hanna Moisio

Seats

15 - 40

Degree Programme

MATKA Matkailun liikkeenjohdon koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business TRA3ZL002-3005 16.01.2023-19.05.2023 9 op (EXCH, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- EXCH
- CONTACT
- RL20SG
- RZ20ST
Teachers

Aija Juvonen, Hanna Moisio

Seats

15 - 40

Degree Programme

MATKA Matkailun liikkeenjohdon koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Learning objectives
Upon the completion of the course, the student is able to
• evaluate business operations and thoroughly understands the significance of quality and the role of long term calculations in strategic management in business
• apply learned knowledge into developing business operations in a goal-oriented and customer-focused manner
• analyze business operations also on a global level
• understand challenges caused by a competitive environment and the emerging needs for business development
• evaluate business networking channels and their potential

Contents
• Strategic management of transportation, travel agency and event management business
• Analysis, development and organization of business operations
• Revenue management and earning principles
• Management of sales and customer relationships
• Sustainable tourism and corporate responsibility
• Quality of business operations
• Capital budgeting

Learning methods
The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments and exams
b. Participation in a working life project or another project

Assessing one’s own learning is a compulsory part of the course.

Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business AND New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business
To be studied together with the course Travel Business Project 2

Grade 1
The student understands business operations and the meaning of quality in them. S/he recognizes and manages to list challenges caused by a competitive environment and understands the main business networking channels. The student can name the main methods of capital budgeting.

Grade 3
The student can compare business operations and the meaning of quality in them. S/he can apply theoretical knowledge into developing business operations and manage to analyze business operations globally. The student distinguishes challenges and needs in business environment. S/he differentiates relevant business networking channels. The student can apply the main methods of capital budgeting.

Grade 5
The student can critically evaluate business operations globally and draw conclusions of the significance of quality in business. S/he applies critically theoretical knowledge into developing business operations. The student assesses the challenges in global environment and justifies needs for global business development. S/he can draw the conclusion of business networking channels and evaluate their potential. The student can apply the main methods of capital budgeting and critically evaluate the outcomes of the calculations.