Learning objectives
Upon completion of the course, the student is able to
• recognize travel and tourism trends and their impact on transportation, travel agencies and events
• apply trends into the services of one’s own specialty field
• analyze customer needs and customer behavior as well as renew services in one’s own specialty field
• acquire information and function successfully in an international environment
• evaluate products on the basis of profitability and quality

Contents
• The evolving business of transportation, travel agency and event management both in Finland and internationally, as well as the quality of a service product
• Travel and tourism trends and innovations
• Finnish and international sources of information and applying the learned
• Ever changing customer needs and behavior as well as finding new sales opportunities
• ICT and eBusiness as part of the development of transportation, travel agency and event service industries
• Networking and collaboration methods across industries

To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business.

The course is linked with the course: Travel Business Project 1

Grade 1
The student is able to name trends in travel and tourism business, and give examples of the impact of the trends on the services of one’s own specialty field. S/he recognizes the customer needs and plans products based on the needs. The student knows partially the domestic and international sources of information about travel and tourism business.

Grade 3
The student is able to name travel and tourism trends, as well as applying them into the services of one´s own specialty field. S/he recognizes the changes of customer behavior and understands their effect on new products. The student compares the profitability and quality of travel and tourism products. S/he acquires information about travel and tourism business in many ways and applies it partially into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment.

Grade 5
The student is able to analyze travel and tourism trends in many ways. S/he develops the services of one´s own specialty field by using the trends and the recognized changes of customer needs. The student evaluates the profitability and quality of travel and tourism products and gives developing ideas. S/he acquires information about travel and tourism business in many ways, and applies it innovatively into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment and is able to network in it.