Strategic Alliances at the Destination Level - TOU3ZL002 - Opinto-opas

Strategic Alliances at the Destination Level, 9 cr - TOU3ZL002

Upcoming implementations

No upcoming implementations yet.

Current implementations

Strategic Alliances at the Destination Level TOU3ZL002-3006 15.01.2024-17.05.2024 9 op (EXCH, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Enrollment

02.01.2024 - 12.01.2024
Groups
- EXCH
- CONTACT
- RL21SF
- RZ21ST
Teachers

Sonja Etelävuori

Seats

15 - 40

Degree Programme

MATKA Matkailun liikkeenjohdon koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

Strategic Alliances at the Destination Level TOU3ZL002-3005 16.01.2023-19.05.2023 9 op (EXCH, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- EXCH
- CONTACT
- RL20SF
- RZ20ST
Teachers

Sonja Etelävuori, Rilla Engblom

Seats

15 - 40

Degree Programme

MATKA Matkailun liikkeenjohdon koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of the course, the student is able to
• practice sustainable collaboration in marketing, sales and product development
• implement the destination brand
• assure destination quality
• create sustainable innovations
• co-create sustainable business opportunities at the destination level

• Strategic mindset to ensure competitiveness of the destination
• The role of strategic alliances in developing sustainable, successful operations at a destination
• Destination brand, marketing and sales networks
• Destination safety management
• Sustainable tourism
• Consistent destination quality
• Future forecast techniques

The learning goals of this module can be reached in the following ways:
a. Lectures and related assignments as full-time studies, including attendance in lectures and co-creation in workshops. Assignment deadlines are given below in the module weekly programme. Only the students who have returned the assignment, can achieve workshops points for the active participation and co-creation. If an assignment is returned later than dead line, it can be given half of the points at the most.

b. Independent studies (not attending in lectures and workshops): Assignment deadlines as for full-time students. You can also make use of coaching cliniques. Instead of workshops, you are asked to write an additional written assignment to compensate the workshops. For this learning method, contact teachers before the start of the module is required.

To recognize a student's prior learning, a student is required to contact teacer two months before the start of the course.

Available in Moodle at the beginning of the course

To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business at a Destination AND Crafting Travel and Tourism Experience Products.
To be studied together with the course Tourism Destination Project 2.

Student lists some examples for strategic networks at a destination level. Student names cooperation practices in marketing, sales and product development. Student lists factors impacting in destination quality and brand.

Student introduces methods for strategic cooperation at a destination. Student compares tourism destination brands. Student applies quality and innovation theories into practical level through case studies. Student introduces suitable ideas for new business opportunities at the destination level.

Student assesses destination strategic collaboration in regard to destination competitiveness. Student gives justified suggestions for development in marketing, sales and product & brand development Student analyses impact of strategic decisions and strategic work at a destination level. Student innovates new business opportunities at the destination level.