Strategic Alliances at the Destination Level, 9 cr - TOU3ZL002
Course unit language
English
Upcoming implementations
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Current implementations
No ongoing implementations yet.
Past implementations
Strategic Alliances at the Destination Level TOU3ZL002-3006 15.01.2024-17.05.2024 9 op(EXCH, ...)+-
Campus
Haaga Campus
Teaching language
English
Timing
15.01.2024 - 17.05.2024
Enrollment
02.01.2024 - 12.01.2024
Groups
EXCH
CONTACT
RL21SF
RZ21ST
Teachers
Sonja Etelävuori
Seats
15 - 40
Degree Programme
MATKA Matkailun liikkeenjohdon koulutusohjelma
R&D proportion
0.00 cr
Virtual proportion
0.00 cr
Evaluation scale
H-5
Learning objectives
Upon completion of the course, the student is able to
• practice sustainable collaboration in marketing, sales and product development
• implement the destination brand
• assure destination quality
• create sustainable innovations
• co-create sustainable business opportunities at the destination level
Contents
• Strategic mindset to ensure competitiveness of the destination
• The role of strategic alliances in developing sustainable, successful operations at a destination
• Destination brand, marketing and sales networks
• Destination safety management
• Sustainable tourism
• Consistent destination quality
• Future forecast techniques
Implementation methods, Demonstration and Work&Study
The learning goals of this module can be reached in the following ways:
a. Lectures and related assignments as full-time studies, including attendance in lectures and co-creation in workshops. Assignment deadlines are given below in the module weekly programme. Only the students who have returned the assignment, can achieve workshops points for the active participation and co-creation. If an assignment is returned later than dead line, it can be given half of the points at the most.
b. Independent studies (not attending in lectures and workshops): Assignment deadlines as for full-time students. You can also make use of coaching cliniques. Instead of workshops, you are asked to write an additional written assignment to compensate the workshops. For this learning method, contact teachers before the start of the module is required.
To recognize a student's prior learning, a student is required to contact teacer two months before the start of the course.
Learning materials
Available in Moodle at the beginning of the course
Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business at a Destination AND Crafting Travel and Tourism Experience Products.
To be studied together with the course Tourism Destination Project 2.
Assessment criteria
Assessment criteria - grade 1
Student lists some examples for strategic networks at a destination level. Student names cooperation practices in marketing, sales and product development. Student lists factors impacting in destination quality and brand.
Assessment criteria - grade 3
Student introduces methods for strategic cooperation at a destination. Student compares tourism destination brands. Student applies quality and innovation theories into practical level through case studies. Student introduces suitable ideas for new business opportunities at the destination level.
Assessment criteria - grade 5
Student assesses destination strategic collaboration in regard to destination competitiveness. Student gives justified suggestions for development in marketing, sales and product & brand development Student analyses impact of strategic decisions and strategic work at a destination level. Student innovates new business opportunities at the destination level.