Upon completion of the course, the student
• is able to evaluate the destination competitiveness.
• is familiar with Finland and Helsinki region destinations.
• is familiar with the key organizational operators at the destination.
• recognizes destination’s customer segments.
• is familiar with distribution channels for travel and tourism products.

• International destination as a business environment
• Travel and tourism statistics
• Customer-oriented distribution channels
• Destination Finland
• Sustainability in the destinations

The learning goals of this course can be reached in the following way:

a. Lectures and related assignments as full-time studies

Assessing one’s own learning is a compulsory part of the course

To recognize a student's prior learning, student is required to contact teacher two months before the start of the course.

Available in Moodle at the beginning of the course

Working life connections
The course involves collaboration with external companies in form of company visits and lectures and case-studies.

Internationality
Course content is viewed both globally and locally.

Recommended to be studied after Travel and Tourism Business at a Destination, part I.

Student lists some factors for destination as a business environment. Student lists distribution channels for travel and tourism products. Student describes tourism regions in Finland.

Student describes destination as a business environment. Student compares tourism facts and figures of Finland in international context. Student introduces distribution channels for different customer groups in a destination.

Student describes destination as a business environment, including innovative suggestions. Student gives justified suggestions for customer segments and distribution channels in a destination.