The student learns how to work on a project and how to design profitable and customer-oriented service products in a practical project. In projects, s/he collaborates with stakeholders. In addition, s/he will learn to utilize appropriate development methods in project work and product development, as well as the necessary understanding of sales, marketing, pricing, and technology.

"Project management and work practices in collaboration with internal and external stakeholders and partnerships.
Product development, productization and / or service conception, development methods and marketing communication in project work.
Presentation, interaction and sales skills.
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You are welcome to learn practical project work together with hospitality and tourism companies. You will learn how to use development methods in product development and sell and market both products and your own ideas. You will get tools and tips on how to work on projects and how to use development methods in practice.

Courses Matkailualan liiketoimintaympäristö and Experience Design processes and tools must be completed or must be taken at the same time as this course.

Participates in practical project work as a member of a group. Knows how to name the principles of project work and management and key stakeholders. Identifies product development and / or service concept practices as well as development methods, sales and marketing communications used in project work. Knows the necessary tools and media.

"Works actively in the project team and is able to participate in the development of a profitable and customer-oriented service product in accordance with the goal of the assignment. Understands the principles of project work and management tools and media.
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Works purposefully in the project and is able to analyze and evaluate the development of a profitable and customer-oriented service product in accordance with the goal of the assignment. analyze and apply the necessary tools and media.