Upon completion of the course, the student is able to
• define the various creativity and innovation related key concepts
• able to describe the innovation process, including the innovation value chain and commercializing an innovation
• able to explain the process involved in managing creativity or innovation effectively and apply this knowledge to her/his own creative idea or innovation
• conduct real-case-company project and apply creative thinking skills to creative innovation(s)
• write and present an Innovation project report

• Creativity and innovation key concepts and derivatives (e.g. play)
• Ten faces of innovation and the multifold art of innovation
• Creativity and Innovation in organizations
• Taxonomy of innovation organizations in the Experience Economy
• The 4Ps of Creativity
• Creativity and the role of the Leader
• The Creative Problem Solving (CPS) process and tools
• Trend spotting and the future of creativity and innovation

The learning goals of this course can be reached in the following way:
a. Lectures and related assignments as full-time studies
b. Participation in a working life project
c. Learning assignment(s)

Assessing one’s own learning is a compulsory part of the course.

All materials will be provided during the course.

In this course, it is ensured that the learning activities include a global/international perspective.

Recommended to be studied after the course Marketing and Personal Selling.

Grade 1
The student can sufficiently define the various creativity and innovation related key concepts. S/he is sufficiently able to describe the innovation process and can interpret process involved in managing creativity or innovation effectively. S/he can satisfactorily conduct real-case-company project and somewhat apply creative thinking to creative innovations.

Grade 3
The student can define the various creativity and innovation related key concepts. S/he is able to describe the innovation process and can guide process involved in managing creativity or innovation effectively. S/he can conduct real-case-company project and apply creative thinking to creative innovations.

Grade 5
The student can justify and debate about the various creativity and innovation related key concepts. S/he is in many ways able to describe the innovation process and can lead the process involved in managing creativity or innovation effectively. S/he can critically lead real-case-company project and very well apply creative thinking to creative innovations.

The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.