Introduction to Hospitality and Tourism Business, 5 cr - SOC1RZ002
Course unit language
English
Upcoming implementations
No upcoming implementations yet.
Current implementations
No ongoing implementations yet.
Past implementations
Introduction to Hospitality and Tourism Business SOC1RZ002-3006 22.08.2022-19.05.2023 5 op(NONSTOP, ...)+-
Campus
Haaga Campus
Teaching language
English
Timing
22.08.2022 - 19.05.2023
Enrollment
13.06.2022 - 01.05.2023
Groups
NONSTOP
AVOVÄYLÄ
VIRTUAL
EXCH
Teachers
Mia Tarhanen
Seats
15 - 40
Degree Programme
HOTEM Degree Programme in Hospitality, Tourism and Experience Management
R&D proportion
0.00 cr
Virtual proportion
5.00 cr
Evaluation scale
H-5
Learning objectives
Upon the completion of the course, the student
• is familiar with key concepts and business environment of hospitality and tourism industry
• is familiar with customers, products and services regarding to the industry
• is familiar with basic sales and marketing themes of the business
• is familiar with impacts and sustainability issues of tourism and hospitality business
• recognizes job descriptions, skills and competences required for building a hospitality and tourism career path
Contents
• Systematic approach to hospitality and tourism industry
• Basic definitions and concepts
• Hospitality and tourism as a business; organizations and companies
• Global tourism flows
• Sustainable tourism
• Tourist typology
• Marketing and selling of hospitality and tourism products and services
• Hospitality and tourism positions and careers
Execution methods
The learning goals of this module can be reached in the following ways:
a. Online learning 100%
Assessing one’s own learning is a compulsory part of the module.
Starting level and linkage with other courses
None
Assessment criteria
Assessment criteria - grade 1
A student is able to
- Portray the knowledge of basic terminology of hospitality and tourism business
- describe most important tourism flows
- name skills and competences required for hospitality and tourism career
- give a few ideas on sales and marketing in the industry
- give some examples of how she will conduct her/his behavior in a sustainable way
Assessment criteria - grade 3
Grade 3
A student is able to
- define basic definitions and introduce global tourism flows
- explain most parts of the travel and tourism cluster and sees some work opportunities there
- locate impacts of tourism in the categories and give versatile examples
- describe some sales and marketing models and apply customer segmentation thinking there
- can give some examples of how the industry can operate in a sustainable way
Assessment criteria - grade 5
Grade 5
A student is able to
- portray profound knowledge on basic definitions and global tourism flows, and is able to discuss the use of definitions
- describe the travel and tourism cluster and its content very well and sees versatile career opportunities there
- locate impacts of tourism in official categories and is able to discuss examples from different viewpoints
- describe and categorize modern sales and marketing models and practices combined with customer segmentation
- describe how the industry can operate in a sustainable way