Upon the completion of the course, the student

• is familiar with key concepts and business environment of hospitality and tourism industry
• is familiar with customers, products and services regarding to the industry
• is familiar with basic sales and marketing themes of the business
• is familiar with impacts and sustainability issues of tourism and hospitality business
• recognizes job descriptions, skills and competences required for building a hospitality and tourism career path

• Systematic approach to hospitality and tourism industry
• Basic definitions and concepts
• Hospitality and tourism as a business; organizations and companies
• Global tourism flows
• Sustainable tourism
• Tourist typology
• Marketing and selling of hospitality and tourism products and services
• Hospitality and tourism positions and careers

The learning goals of this module can be reached in the following ways:

a. Online learning 100%

Assessing one’s own learning is a compulsory part of the module.

None

A student is able to
- Portray the knowledge of basic terminology of hospitality and tourism business
- describe most important tourism flows
- name skills and competences required for hospitality and tourism career
- give a few ideas on sales and marketing in the industry
- give some examples of how she will conduct her/his behavior in a sustainable way

Grade 3
A student is able to
- define basic definitions and introduce global tourism flows
- explain most parts of the travel and tourism cluster and sees some work opportunities there
- locate impacts of tourism in the categories and give versatile examples
- describe some sales and marketing models and apply customer segmentation thinking there
- can give some examples of how the industry can operate in a sustainable way

Grade 5
A student is able to
- portray profound knowledge on basic definitions and global tourism flows, and is able to discuss the use of definitions
- describe the travel and tourism cluster and its content very well and sees versatile career opportunities there
- locate impacts of tourism in official categories and is able to discuss examples from different viewpoints
- describe and categorize modern sales and marketing models and practices combined with customer segmentation
- describe how the industry can operate in a sustainable way