After completing the course the student

will be able to plan and organize a successful corporate event as a part of event team
will be able to evaluate risks and opportunities of an event
will be able to apply principles of good working practices as a member of work community
will be able to practice and promote successful workplace communication
will be able to participate as a member of a work community in a constructive manner in the multicultural contexts
will be able to apply business etiquette and manners
will be able to assess his/her own learning and development as an event organizer and as a part of an event team in corporate event

- organizing a corporate business event is small groups
- business etiquette (e.g. introductions, the art of business meetings, dress codes and decorations, table manners, tasks and responsibilities of guests and hosts, thanking)
- developing workplace communication
- legal requirements of an event safety regulations

The course consists of teamwork, coaching in teams, contact lessons and independent study. The self-evaluation of leaning.

The learning methods focus on students’ self-directed team working skills. The students are divided into small teams, whereby group work will be carried out. The teams are responsible for finding their commission and the implementation of the event.

Learning materials provided by the lecturers.

The student has some basic knowledge of the planning process of a corporate business event and of event organizing and communication. The student can apply some basic skills, duties and working practices, under supervision, as part of a corporate business event organizing team.

The student has good knowledge of the planning process of a corporate business event and knows how to organize events. The student is able to plan and apply marketing communication activities to support event objectives and implementation. The student can apply and benefit from skills, duties and working practices, as part of team, in planning and organizing a corporate business event.

The student is able to master practical knowledge of the planning process of a corporate business event and is able to apply the knowledge in event organizing. The student is able to create fit for purpose and creative event marketing communication plans, tailored to the target audience and business objectives. The student is able to apply and benefit from skills, duties and working practices in planning and organizing a corporate business event independently.