Experiential Marketing - SER017AS3AE - Opinto-opas

Experiential Marketing, 5 cr - SER017AS3AE

Upcoming implementations

Experiential Marketing SER017AS3AE-3003 20.10.2025-12.12.2025 5 op (CONTACT, ...) +-
Learning material and recommended literature

All materials will be provided in Moodle.

Campus

Haaga Campus

Teaching language

English

Timing

20.10.2025 - 12.12.2025
Groups
- CONTACT
- REE5HA1
Teachers

Pasi Tuominen

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

Experiential Marketing SER017AS3AE-3002 24.03.2025-16.05.2025 5 op (CONTACT, ...) +-
Learning material and recommended literature

All materials will be provided in Moodle.

Campus

Haaga Campus

Teaching language

English

Timing

24.03.2025 - 16.05.2025

Enrollment

02.01.2025 - 21.03.2025
Groups
- CONTACT
- REE5HA1
Teachers

Joel Pakalén

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

Experiential Marketing SER017AS3AE-3001 21.10.2024-13.12.2024 5 op (CONTACT, ...) +-
Learning material and recommended literature

All materials will be provided in Moodle.

Campus

Haaga Campus

Teaching language

English

Timing

21.10.2024 - 13.12.2024

Enrollment

03.06.2024 - 18.10.2024
Groups
- CONTACT
- REE5HA1
Teachers

Pasi Tuominen

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of the course, the student is able to:
* Identify key components, types and benefits of experiental marketing
* Outline and measure the ROI and experiential marketing campaign
* Apply and measure different tools for activation of experience marketing campaign
* Elaborate on the topics of marketing mix and sensory marketing
* Evaluate experience marketing plan

* Key components, types and benefits of experience marketing
* Elements of successful experiential activation
* Experience marketing plan components
* Measuring the ROI of experience marketing campaign
* Experience marketing mix
* Sensory marketing
* Evaluation and prototyping of the potential experience marketing plan
* Experience marketing examples

The learning style of this course can be reached in following ways:
1. Lectures and related assignments
2. Group work on given project
3. Independent work
4. Active participation in discussions .
If you already know the contents of this course, you can show your skills. Ask the teacher of the course for more information. For more information on identifying competencies: https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study

All materials will be provided in Moodle.

The course is designed for those wanting to learn the science and art of experiential marketing and explore the way to bring brand’s story and message to life. If you take this course you will deep dive into the principles of experiential marketing through case studies as well as get familiar with theories and tools. You will put the lessons into practice by writing your own creative plan for an experiential activation.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

No previous studies needed and no binding connections to other courses. This course is part of EXPER path studies.

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

1. Can sufficiently identify key components, types and benefirst of experience marketing
2. Can sufficiently assess the value of alternative marketing approaches
3. Can recognise elements of experiential marketing campaign
4. Can distinguish different elements of ROI measurement for experience marketing campaign.
5. Can identify experience marketing mix and sensory marketing
6. Can analyse experience marketing plan

1. Can identify well key components, types and benefirst of experience marketing
2. Can assess the value of alternative marketing approaches
3. Can differentiate elements of experiential marketing campaign
4. Can apply different elements of ROI measurement for experience marketing campaign.
5. Can apply experience marketing mix and sensory marketing
6. Can assess and compare experience marketing plan(s)

1. Can justify well key components, types and benefits of experience marketing
2. Can elaborate about the value of alternative marketing approaches
3. Can integrate different elements of experiential marketing campaign
4. Can discuss and apply different elements for ROI measurement of experience marketing campaign
5. Can analyse, articulate and apply experience marketing mix and sensory marketing
6. Can synthesise, criticise and integrate experience marketing plan

The course is evaluated on a scale (0-5):
excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0).
The assessment criteria is presented on a scale 1 - 3 - 5.