Pro-Active Management in the Experience Economy, 5 cr - SER002RE1AE
Course unit language
English
Upcoming implementations
Pro-Active Management in the Experience Economy SER002RE1AE-3001 15.01.2024-15.03.2024 5 op(REE4HA1, ...)+-
Campus
Haaga Campus
Teaching language
English
Timing
15.01.2024 - 15.03.2024
Groups
REE4HA1
CONTACT
EXCH
Teachers
Aija Juvonen
Seats
15 - 40
Degree Programme
EXPER Hospitality and Tourism Experience Management
R&D proportion
0.00 cr
Virtual proportion
0.00 cr
Evaluation scale
H-5
Current implementations
No ongoing implementations yet.
Past implementations
No past implementations yet.
Learning objectives
After having completed this course or attained an equivalent competence level, the student:
Recognizes the meaning of strategy work in a company and in one´s own role
Recognizes the key concepts of strategic management and strategic methods and strategy tools
Anticipates the future trends
Uses analyses and key indicators in decision making and drawing conclusions
Develops performance and competitive factors of a company
Contents
Participative strategy work in hospitality and tourism business
Key concepts of strategic management and strategy work
Analysis and usage of external and internal information
Recognition and analysis of key indicators
Knowledge management and pro-active business management
Execution methods
The required skills and competences are demonstrated by a skills examination. Contact the teacher before the beginning of the course.
W&S : If your work tasks support learning goals and skills required of this course, you can gain the competences by working and by connecting practical work with a theme-related knowledge base. Contact the teacher before the beginning of the course.
Learning materials
To be informed in the beginnig of the course on Moodle platform
Intro
Ever changing business environment challenges companies in the experience economy. Anticipating the future trends and new business opportunities the companies are able to reach remarkable competitive edge. This requires strategic thinking and strategic planning that based on fact and figures and business analyses. Participative strategy work engages employees to get a strategy into action. During the course, you will get tools to strategic planning and the basic skills of strategic management in the experience econo
Starting level and linkage with other courses
No previous studies needed and no binding connections to other courses
Assessment criteria
Assessment criteria - grade 1
Recognizes concepts of strategic management and strategy work and explain the meaning of key indicators and analyses.
Assessment criteria - grade 3
Applies the methods of strategy work and interpret key indicators and analyses. In addition, is able to make conclusions based on collected information
Assessment criteria - grade 5
Analyse the strategy of the company and to give justified development ideas for the strategic choices and performance of the company.