The module advances the following competences: multicultural business and communication, problem identification and problem solving skills in international operations, develops customer-oriented approach.
Specific information on the learning objectives can be found in the grading criteria.
Contents
International business expansion
Market selection
Market research
Channels and strategies (entry modes)
Multicultural business
International sales process and negotiation
Implementation methods, Demonstration and Work&Study
a) Learning with contact teaching including assignments, international project work, independent study and exams.
b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.
c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.
Assessment of one´s own learning is a compulsory part of each course.
Learning materials
Books on the content topics
E-books and online articles
Companies’ web-portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students.
Starting level and linkage with other courses
The module is a part of advanced studies in Porvoo Campus competence-based curriculum, and it will continue with International Sales 2 in the following semester.
Assessment criteria
Assessment criteria - grade 1
The student understands theory of international business operations and the role of culture in international business. His/her use of theory, methods and specific terminology is rather limited. S/he is able to conduct a market research using the relevant theories and methods aided by other students and the supervisors. S/he has a limited ability to use the collected information and data. S/he is able to work in a team for a common purpose.
Assessment criteria - grade 3
The student has good understanding of theories of international business operations and the role of culture in international business. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to conduct a market research and critically analyse and make use of the data collected through the market research. S/he shows problem-solving skills and is an active member of the project team.
Assessment criteria - grade 5
S/he is able to recognise international business opportunities and identify the need for expansion.
The student has excellent understanding of theories of international business operations and the role of culture in international business. His/her use of theory, methods and specific terminology is very accurate. S/he is able to conduct a market research at an advanced level and critically analyse and use the collected data. S/he has very good problem-solving skills and shows leadership skills in the project team.