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Marketing Communication part: Annette Toivonen
Law part: Pia Vapaavuori
22.08.2022 - 16.12.2022
Assignment 1: SOSTAC - Marketing communication plan, including activity in class (group assignment: peer assessment will impact your SOSTAC grade): 60 % Assignment 2: Hubspot certificate (individual assignment) Pass/Fail (Failure will lower the grade for assignment 1 with -1), choose between these certificate topics: Inbound Marketing, Content Marketing, Social Media. Assignment 3: Law 40 % Assignment 4: Peer and self assessment + official module assessment Assignment 5: Peer and self assessment + official module assessment
13.06.2022 - 19.08.2022
Weekly timetable for the marketing communications part:
Wednesdays at 14-15.30 pm and Thursdays at 12.15-13.45 am in Zoom
Week 35: Introductions; introduction to the module and the assignments.
Week 36: Customer Experience + assignment during class
Week 37: Independent work (e.g. Hubspot certificate)
Week 38: Content marketing + assignment during class.
Week 39: Marketing communications mix (Advertising and Sales Promotion) + assignment during class
Week 40: Marketing communications mix (Personal Selling and PR) on Wednesday + Reading Circle: Articles on Thursday
Week 41: Marketing communications mix (Personal Selling and PR) assignment (no lecture on Thursday)
Week 42: Marketing communications mix (Direct Marketing and Digital marketing) + assignment during class. Hubspot certificate deadline.
Week 43: No lectures due to LC3 – Design Sprint
Week 44: Planning and implementation of marketing activities
(SOSTAC: Situation Analysis + Objectives)
Week 45: Planning and implementation of marketing activities
(SOSTAC: Strategy and Tactics)
Week 46: Group work on SOSTAC on Wednesday (no lecture). Coaching on Thursday.
Week 47: Submit your SOSTAC draft for feedback. No lectures this week.
Week 48: Feedback for SOSTAC draft. Planning of marketing activities (SOSTAC: Actions and Control)
Week 49: Coaching for SOSTAC available.
Week 50: Finalising SOSTAC with your group. Deadline for SOSTAC.
Week 51: Feedback.
Pia Vapaavuori, Annette Toivonen
15 - 40
TEMPO Degree Programme in Tourism and Event Management