No upcoming implementations yet.
No ongoing implementations yet.
Project work in teams
Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB
Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.
Masterman, Wood, 2006: Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA
Reic, Ivna 2017: Events Marketing Management. A Consumer Perspective.
Wolf, P & J, 2005: Event Planning Made Easy. The McGraw-Hill Companies, NY, NY
Davidson R 2019: Business Events. Routledge
Davidson R 2003: Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.
Learning objectives are reached through real-life projects and lectures. Project 1: Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus. https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022 Project 2: Viaporin Kekri: http://www.viaporinkekri.fi/en/viaporin-kekri-main/ Project 3: Evento Awards (not confirmed)
Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.
22.08.2022 - 16.12.2022
Project related tasks
13.06.2022 - 19.08.2022
w 34 Introductory class, teams, practicalities, teambuilding
Introduction of semester projects: Eemil, Jarmo & Monika
w 35 Viaporin kekri kickoff
w 36 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events. Starting the semester projects.
w 37 Event production process.
Creating an event project plan. Setting event objectives.
w 38 Managing event projects, tools and project management guidelines, internal communication and file management on Teams
w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
w 40 Building and leading an event team
w 41 Event Design and Marketing
Service blueprinting events and mapping out the customer journey
w 42 DESIGN SPRINT – no classes
w 43 Event financing, sponsorship and budgeting
Risk management at events
w 44 Viapor kekri
w 45 Compensation free – no classes
w 46 International congresses
w 47 Licensing at events, event evaluation and reporting
w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services
w 49 Sustainable events.
w 50 Wrapping up, reflection on learning. Celebrating success!
Monika Birkle, Suvi Mannonen
15 - 40
Team assignments (project work in teams):
project plan and key planning documents on Teams
summary of project as powerpoint, video or blog text
case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events
TEMPO Degree Programme in Tourism and Event Management