The module is a part of professional studies in Porvoo Campus competence-based curriculum and advances the following competences: Digital marketing, sales processes, customer experience, branding, effective presentations, ability to use relevant development methods, critical approach to information and sources, communication and argumentation. There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.

• Digital Marketing
• Sales processes and personal sales
• Customer Experience
• Branding

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits, commissioned projects
Independent study and teamwork

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Relevant media, news agencies, quality press, etc.
Social networking tools

Sales and marketing related modules in semester 1 and 2 should be completed before starting this module. This module is linked with all the level 2 modules of the Campus 2017 curriculum. The module contents will be implemented through semester projects.

The student finds it challenging to design and implement a digital marketing campaign with impact on the customer experience. His/her use of theory, methods and specific terminology is basic. S/he is able to conduct research, collect, analyse and visualise data when aided by others. The student has a basic knowledge of branding tools. S/he has some understanding of sales processes. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.

The student is able to design and implement a digital marketing campaign with impact on the customer experience. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to conduct research, collect, analyse and visualise data. The student can use a few branding tools. S/he is familiar with sales processes. The student is able to operate when the task and instructions are given.

The student is able to design and implement a professional digital marketing campaign with measurable impact on the customer experience. His/her use of theory, methods and specific terminology is very accurate. S/he is able to conduct a comprehensive research; collect, analyse and visualise data in a professional way. The student can use innovative branding tools. S/he has a good command of sales processes. The student is self-driven and contributes to the learning of others.

Individual assignments

Teamwork assignments

Peer assessment & Self-assessment is done twice during the semester. The peer assessment form a multiplicators which affects the personal grade from team assignments.
The HH self-assessment of one's own learning is done in the end of the semester and does not influence the module grade. The self-assessment and students’ feedback to the module will be used for the module development. The feedback is collected via an electronic form.