After having completed this course or attained an equivalent competence level, the student can:
• Plan and implement a digital marketing campaign
• Make use of branding tools
• Understand how to impact the customer experience

Student can name the theories, methods and specific terminology of the field. S/he is able to conduct research, collect, analyse and visualise data when aided by others. The student has a basic knowledge of branding tools. The student is able to operate when the task and instructions are given and when aided by other students and the supervisors.

The student is able to make use of and discuss most concepts in digital marketing. The student is able to design and implement a digital marketing campaign with impact on the customer experience. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to conduct research, collect, analyse and visualise data. The student can use a few branding tools. The student is able to operate when the task and instructions are given.

The student is able to professionally make use of and discuss concepts in digital marketing The student is able to design and implement a professional digital marketing campaign with measurable impact on the customer experience. His/her use of theory, methods and specific terminology is very accurate. S/he is able to conduct a comprehensive research; collect, analyse and visualise data in a professional way. The student can use innovative branding tools. The student is self driven and contributes to the learning of others