Marketing and Sales in Practice, 10 cr - SAL003AS3AE
Course unit language
English
Upcoming implementations
Marketing and Sales in Practice SAL003AS3AE-3001 19.08.2024-11.10.2024 10 op(IBE5PAMAR, ...)+-
Campus
Pasila Campus
Teaching language
English
Timing
19.08.2024 - 11.10.2024
Groups
IBE5PAMAR
CONTACT
Teachers
Anu Nieminen, Ville Virtanen
Seats
15 - 45
Degree Programme
INTBBA International Business
R&D proportion
0.00 cr
Virtual proportion
0.00 cr
Evaluation scale
H-5
Current implementations
No ongoing implementations yet.
Past implementations
No past implementations yet.
Learning objectives
After having completed this course or attained an equivalent competence level, the student is able to:
- Describe different marketing & sales job roles, operating environments and marketing & sales organizations
- Evaluate different marketing and sales job roles in relation to own strengths and interests
- Create contacts in working life, expand and strengthen own professional networks
- Build and strengthen own professional identity
Contents
Over the span of this course, the student learns about marketing and sales in practice by working individually, or with another student, in a marketing or sales organization of a partner company under the partners supervision and guidance. The student creates value to the partner by work contribution, often linked to a specific project the partner company assigns to the student, or by simply taking part in the daily sales and / or marketing activities of the partner company. The partner company offers mentoring for the student(s). Student is expected to work at the partner company three full workdays a week (for example, Monday, Tuesday and Wednesday). On working days, the partner company's normal office hours are observed.
Via their own work experience and that of their student colleagues, the student gets first hand experience on different sales and marketing organizations, diverse sales and marketing professional's job content in practice and working cultures of different types of companies. The students utilize these experiences in their own growth towards a sales or marketing professional by studying and building an understanding on what sales and marketing professional's jobs really are like, what type of roles are available, how the work differs in different sectors and different size and types of companies. Based on this study and the study of ones own professional strengths the intention is to identify what type of roles and working environments are the best match for student's professional strengths and interests. In short, students aim to discover what type of job role and in what type of organization would be ideal for them once they graduate and to what direction should they aim for with their career. In addition the course creates contacts for students in working life and overall supports networking.
Execution methods
This course is only offered as a contact implementations and contains:
- Working days in the company 7 weeks 3 days per week
- Joint seminars
- Independent study and study assignments
- Career planning
Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning
Learning materials
Materials shared in Moodle and in contact sessions
Intro
What is marketing and sales really like, what roles are there in marketing and sales, how do marketing and sales organizations work in practice, what kind of marketing and sales work might interest me - what would be the ideal job role like for me in marketing and / or sales - and how can I develop my network and my skills to enable access to the dream job? Join us in order to discover answers to these questions with marketing and sales professional companies that are interested in supporting your career development.
Via this course, you will get to know marketing and sales in practice and you will get opportunities to discover what kind of work gets you excited, in which direction you want to develop your own career path. Dare to dream and come map out the path to your dream job!
Further information
During the period of the course, students work at partner companies altogether seven (7) weeks, three (3) days per week. The number of business hours may vary slightly in different semesters due to public holidays. Depending on the number of students, the number of companies at any given implementation varies from roughly 10-30.
During the course period two two joint seminars are held where students actively share their experiences and learn from each other. ATTENTION: One seminar and an induction to the course is held during the intensive week prior to the period. In addition a informative preparation session to the course is held during the prior period.
Independent study consists of preparing for joint seminars, writing a diary and a learning report, and completing assigned tasks such as career planning tasks.
The overall grade of the study course is formed as follows:
- Grade for company working days 30%
- Community spirit 30%
- Learning report 40%
Starting level and linkage with other courses
The course is part of Marketing and Sales major (Haaga-Helia Degree Program in International Business). This course serves as a window to job positions and working life that match BBA degree level. In order to create value to a partner company, the students needs to have at least theoretical understanding on marketing and / or sales. In addition student should have a basic understanding on what working life is typically like. This is why prior to entering this course, the student must have completed preferably 30 credits and at a minimum 15 credits worth of marketing and / or sales studies and in addition preferably completed their Basic Work Placement. Students also ideally should have already some work experience gained working specifically in Finland.
Based on our experience, the course is central to the construction of student's professional identity.
Assessment criteria
Assessment criteria - grade 1
• You demonstrate a sales and service attitude both in a partner company and in your own peer group
• You are able to conduct support tasks assisting the partner company in sales and marketing.
• You understand and can describe to some extent the special features of sales and marketing operating environments and functions in different industries
Assessment criteria - grade 3
• You demonstrate a good sales and service attitude both at a partner company and in your own peer group
• You are able to conduct efficiently and effectively support tasks assisting the partner company in sales and marketing
• You understand and can describe the special features of sales and marketing operating environments and functions in different industries
Assessment criteria - grade 5
• You demonstrate an excellent sales and service attitude both at a partner company and in your own peer group
• You are able to conduct efficiently and effectively support tasks assisting the partner company in sales and marketing. You take initiative.
• You understand and can describe clearly the special features of sales and marketing operating environments and functions in different industries