Customer Experience and Sales - SAL001HH1AE - Opinto-opas

Customer Experience and Sales, 5 cr - SAL001HH1AE

Upcoming implementations

Customer Experience and Sales SAL001HH1AE-3022 01.01.2024-30.05.2024 5 op (CONTACT, ...) +-
Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Campus

Mondragon

Teaching language

English

Timing

01.01.2024 - 30.05.2024
Groups
- CONTACT
- INTBBA23SMON
Seats

15 - 30

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3019 15.01.2024-15.03.2024 5 op (REE3HA1, ...) +-
Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- REE3HA1
- REE3PC1
- ONLINE
- EXCH
Teachers

Leena Törmälä

Seats

15 - 40

Degree Programme

STEM Sustainable Tourism and Event Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3012 15.01.2024-15.03.2024 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- CONTACT
- IBE2PA2
Teachers

Leena Törmälä

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3013 15.01.2024-15.03.2024 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- CONTACT
- IBE2PA3
Teachers

Ville Virtanen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3014 15.01.2024-15.03.2024 5 op (EVENING, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- EVENING
- CONTACT
- BLENDED
- IBEB2PA1
Teachers

Päivi Käri-Zein

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3016 15.01.2024-15.03.2024 5 op (ITE1PA2, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- ITE1PA2
- ITE1PA1
- CONTACT
- ITE4PADIG1
- ITE4PAICB1
- ITE4PASOF1
- ITE4PAICI1
Teachers

Seppo Karisto

Seats

15 - 45

Degree Programme

ITBBA Business Information Technology

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3018 15.01.2024-17.05.2024 5 op (CONTACT, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- CONTACT
- ABE2PC1
- EXCH
Teachers

Jemina Kinnari

Seats

15 - 50

Degree Programme

AVIBBA Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3009 15.01.2024-17.05.2024 5 op (DBAE2PC1, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024
Groups
- DBAE2PC1
- CONTACT
- EXCH
Teachers

Ville Virtanen

Seats

15 - 60

Degree Programme

DIGIBBA Digital Business Innovations

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3011 15.01.2024-15.03.2024 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- IBE2PA1
- CONTACT
Teachers

Anu Nieminen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3010 15.01.2024-17.05.2024 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 17.05.2024

Enrollment

01.01.2020 - 01.01.2020
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
- INSTRUCTED
Teachers

Veera Nguyen, Susanna Luoma

Seats

15 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Show all (10) Hide

Current implementations

Customer Experience and Sales SAL001HH1AE-3017 21.08.2023-13.10.2023 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 13.10.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- IBE2PA1
- CONTACT
Teachers

Ville Virtanen, Joona Mäntyvaara

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3021 21.08.2023-17.05.2024 5 op (DEMO) +-
Teaching language

English

Timing

21.08.2023 - 17.05.2024

Enrollment

15.11.2021 - 15.11.2021
Groups
- DEMO
Teachers

Timo Rima, Veera Nguyen

Seats

1 - 100

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3020 21.08.2023-13.10.2023 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

21.08.2023 - 13.10.2023

Enrollment

12.06.2023 - 18.08.2023
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Johanna Förnäs

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3015 21.08.2023-15.12.2023 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

21.08.2023 - 15.12.2023

Enrollment

01.08.2023 - 11.11.2023
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
- INSTRUCTED
Teachers

Veera Nguyen, Susanna Luoma

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3023 01.09.2023-31.12.2023 5 op (HOST23A, ...) +-
Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Campus

Haaga Campus

Teaching language

English

Timing

01.09.2023 - 31.12.2023

Enrollment

18.09.2023 - 19.09.2023
Groups
- HOST23A
- DEMO
Teachers

Outi Rekola

Seats

15 - 50

Degree Programme

HOST Strategic Hospitality Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Show all (5) Hide

Past implementations

Customer Experience and Sales SAL001HH1AE-3002 16.01.2023-19.05.2023 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- CONTACT
- IBE2PA2
Teachers

Tuula Ryhänen, Mick Jackowski

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3003 16.01.2023-19.05.2023 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- CONTACT
- IBE2PA3
Teachers

Ville Virtanen

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3001 16.01.2023-19.05.2023 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- IBE2PA1
- CONTACT
Teachers

Anu Nieminen

Seats

15 - 40

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3005 16.01.2023-19.05.2023 5 op (DBAE2PC1, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

16.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- DBAE2PC1
- CONTACT
Teachers

Ville Virtanen

Seats

15 - 40

Degree Programme

DIGIBBA Digital Business Innovations

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3007 01.02.2023-19.05.2023 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

01.02.2023 - 19.05.2023

Enrollment

02.01.2023 - 14.04.2023
Groups
- NONSTOP
- AVOINAMK
- AVO22KMODULE
- VIRTUAL
- AVO23KMODULE
Teachers

Tuula Ryhänen, Anu Nieminen, Veera Nguyen, Susanna Luoma

Seats

15 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3008 22.08.2022-19.05.2023 5 op (DEMO) +-
Teaching language

English

Timing

22.08.2022 - 19.05.2023

Enrollment

15.11.2021 - 15.11.2021
Groups
- DEMO
Teachers

Päivi Käri-Zein

Seats

1 - 100

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3004 16.01.2023-17.03.2023 5 op (EVENING, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 17.03.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- EVENING
- ONLINE
- IBEB2PA1
Teachers

Ville Virtanen

Seats

15 - 60

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Show all (7) Hide

After having completed this course or attained an equivalent competence level, the student:
• is able to define sales processes and basic concepts
• identifies customer needs and development targets
• identifies and describes the stages of a sales process and can sell their own ideas
• operates in a service-oriented manner and provides solutions to customer needs and understands the influence of culture in the sales process
• is able to evaluate the factors influencing the customer experience, including ethics, sustainability and global megatrends.

This class is structured around the following themes:
- The sales function, sales roles and responsibilities, B2C vs. B2B
- Sales process and typical sales cycle
- FAB-analysis
- Customer Experience and purchase process
- Key elements of a successful sales interaction

- Learning in a class environment
- Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Did you know that sales skills are a valuable asset to us all and without sales there is no business? Everybody sells; you sell your ideas, your points of view, your employee profile. This class prepares you for life - join us in this journey into the fascinating world of sales to develop your sales skills!

This class is part of the Haaga-Helia key competences.

Student:
• can define sales-related concepts and processes and name sales-related goals. Identifies internal and external customers.
• can describe the stages of a sales encounter and the factors that affect the customer experience.

Student:
• can formulate goals related to sales and customer encounters.
• can collect information related to the customer experience from various data sources and channels. Understands the importance of long-term and profitable customer relationships in business.
• can act in a service-oriented and customer-oriented manner in a sales situation.
• can also evaluate the factors influencing the customer experience from the perspective of sustainable development and culture.
• can present their own ideas.

Student:
• can evaluate sales and customer interaction goals.
• can analyse customer needs to develop customer experience.
• can act purposefully in a sales situation and produce various solutions to customers’ needs.
• can also evaluate the factors influencing the customer experience from the perspectives of ethics, sustainable development and global megatrends.
• can present his/her own solutions professionally.