Customer Experience and Sales - SAL001HH1AE - Opinto-opas

Customer Experience and Sales, 5 cr - SAL001HH1AE

Upcoming implementations

Customer Experience and Sales SAL001HH1AE-3047 01.08.2025-31.12.2025 5 op (DEMO) +-
Campus

Pasila Campus

Teaching language

English

Timing

01.08.2025 - 31.12.2025

Enrollment

01.08.2025 - 28.11.2025
Groups
- DEMO
Teachers

Timo Rima

Seats

1 - 250

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3055 18.08.2025-10.10.2025 5 op (REE3PCTOUM, ...) +-
Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Campus

Porvoo Campus

Teaching language

English

Timing

18.08.2025 - 10.10.2025

Enrollment

02.06.2025 - 15.08.2025
Groups
- REE3PCTOUM
- REE3PCTOUT
- CONTACT
- BLENDED
Teachers

Leena Törmälä

Seats

15 - 50

Degree Programme

STEM Sustainable Tourism and Event Management

R&D proportion

0.00 cr

Virtual proportion

2.50 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3045 18.08.2025-10.10.2025 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

18.08.2025 - 10.10.2025

Enrollment

02.06.2025 - 15.08.2025
Groups
- IBE2PA1
- CONTACT
Teachers

Markus Kauppinen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3051 18.08.2025-10.10.2025 5 op (ITE1PA2, ...) +-
Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Business Information Technology. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.

Learning material and recommended literature

Materials given out during the course
Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (or the newest possible). Pearson.
Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Working life connections

Various visitors from businesses Assignments linked to working life and real businesses

Campus

Pasila Campus

Teaching language

English

Timing

18.08.2025 - 10.10.2025

Learning assignments

Learning assignments and weights: - 40 points: Sales Manual group assignment - 30 points: Individual assignment consisting of: 1) Sales and Customer Experience in Media - media monitoring analysis (10 points) 2) Moodle Quiz (10 points) 3) Me as a Sales Professional essay (10 points) - 10 points: Sales Role Play & peer and self review - 20 points: Attendance and active participation

Enrollment

02.06.2025 - 15.08.2025

Content scheduling

Class twice a week in Pasila
Groups
- ITE1PA2
- ITE1PA1
- ITE1PA3
- ITE4PADIG1
- CONTACT
- ITE4PAICB1
- ITE4PASOF1
- ITE4PAICI1
Alternative learning methods

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Teachers

Terhi Pio

Seats

15 - 45

Further information

Via the assignments you collect points. The grading is defined based on the following table:

90-100 points 5
80-89 points 4
70-79 points 3
60-69 points 2
50-59 points 1

Degree Programme

ITBBA Business Information Technology

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3049 20.10.2025-12.12.2025 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

20.10.2025 - 12.12.2025

Enrollment

02.06.2025 - 17.10.2025
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Johanna Förnäs

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3054 12.01.2026-13.03.2026 5 op (ITE2PAICB1, ...) +-
Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Campus

Haaga Campus

Teaching language

English

Timing

12.01.2026 - 13.03.2026
Groups
- ITE2PAICB1
- ITE4PAICB1
- HOST3HA1
- ITE2PAICI1
- ITE3PAICI1
- ITE2PASOF1
- ITE3PASOF1
- ITE3PAICB1
- ITE4PASOF1
- ITE2PADIG1
- ITE4PAICI1
- ITE3PADIG1
- ITE4PADIG1
- VIRTUAL
Teachers

Juhana Isohanni

Seats

15 - 100

Degree Programme

HOST Strategic Hospitality Management

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3041 12.01.2026-13.03.2026 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 13.03.2026
Groups
- IBE2PA1
- CONTACT
Teachers

Anu Nieminen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3042 12.01.2026-13.03.2026 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 13.03.2026
Groups
- CONTACT
- IBE2PA2
Teachers

Päivi Käri-Zein

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3044 12.01.2026-13.03.2026 5 op (EVENING, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 13.03.2026
Groups
- EVENING
- CONTACT
- IBEB2PA1
Teachers

Päivi Käri-Zein

Seats

15 - 50

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3048 12.01.2026-15.05.2026 5 op (DBE2PCDBI, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

12.01.2026 - 15.05.2026
Groups
- DBE2PCDBI
- CONTACT
- ABE2PCAVI
- EXCH
Teachers

Yücel Ger

Seats

15 - 50

Degree Programme

AVIBBA Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3050 12.01.2026-13.03.2026 5 op (ITE1PA2, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 13.03.2026
Groups
- ITE1PA2
- ITE1PA1
- CONTACT
- ITE4PADIG1
- ITE4PAICB1
- ITE4PASOF1
- ITE4PAICI1
Teachers

Terhi Pio

Seats

15 - 45

Degree Programme

ITBBA Business Information Technology

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3053 12.01.2026-31.05.2026 5 op (DEMO) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 31.05.2026

Enrollment

01.12.2025 - 15.05.2026
Groups
- DEMO
Teachers

Timo Rima

Seats

1 - 250

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3046 12.01.2026-15.05.2026 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

12.01.2026 - 15.05.2026

Enrollment

01.01.2024 - 01.01.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
- INSTRUCTED
- ABE2PC2_OP
Teachers

Anu Nieminen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3056 23.03.2026-15.05.2026 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

23.03.2026 - 15.05.2026
Groups
- CONTACT
- IBE2PA4
Teachers

Päivi Käri-Zein

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3043 23.03.2026-15.05.2026 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

23.03.2026 - 15.05.2026
Groups
- CONTACT
- IBE2PA3
Teachers

Ville Virtanen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Show all (15) Hide

Current implementations

Customer Experience and Sales SAL001HH1AE-3033 19.08.2024-31.07.2025 5 op (DEMO) +-
Teaching methods and instruction

This is a demonstration or DEMO-implementation for students who already have the knowledge and skills taught on the course. The course does not have tuition or classes.

Teaching language

English

Timing

19.08.2024 - 31.07.2025

Enrollment

01.08.2024 - 31.05.2025
Groups
- DEMO
Teachers

Timo Rima

Seats

1 - 250

Degree Programme

RESTO Restonomi

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Past implementations

Customer Experience and Sales SAL001HH1AE-3040 06.01.2025-30.05.2025 5 op (INTBBA24SMON, ...) +-
Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Campus

Mondragon

Teaching language

English

Timing

06.01.2025 - 30.05.2025
Groups
- INTBBA24SMON
- CONTACT
Teachers

Timo Rima, Diego Hernández Campos

Seats

5 - 25

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3052 13.01.2025-16.05.2025 5 op (CONTACT, ...) +-
Teaching methods and instruction

Inquiry learning:
Peer-to-peer learning
Online tutorials, lectures and workshops
Company visits, commissioned projects
Independent study and teamwork

Learning material and recommended literature

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Working life connections

Company visits, sales professional interviews and case studies

Campus

Porvoo Campus

Teaching language

English

Internationality

In an international context and cohort

Timing

13.01.2025 - 16.05.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- CONTACT
- ABE2PCAVI
Teachers

Yücel Ger

Seats

15 - 60

Degree Programme

AVIBBA Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3032 13.01.2025-16.05.2025 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025

Enrollment

07.01.2025 - 16.01.2025
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
- INSTRUCTED
- ABE2PC2_OP
Teachers

Anu Nieminen, Veera Nguyen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3036 13.01.2025-16.05.2025 5 op (DBE2PCDBI, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- DBE2PCDBI
- CONTACT
- EXCH
Teachers

Leena Törmälä

Seats

15 - 50

Degree Programme

DIGIBBA Digital Business Innovations

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3025 13.01.2025-14.03.2025 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- CONTACT
- IBE2PA2
Teachers

Leena Törmälä

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3026 13.01.2025-14.03.2025 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- CONTACT
- IBE2PA3
Teachers

Ville Virtanen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3027 13.01.2025-14.03.2025 5 op (EVENING, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- EVENING
- CONTACT
- BLENDED
- IBEB2PA1
Teachers

Päivi Käri-Zein

Seats

15 - 50

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3024 13.01.2025-14.03.2025 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- IBE2PA1
- CONTACT
Teachers

Antti Leppilampi

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3034 13.01.2025-14.03.2025 5 op (ITE1PA2, ...) +-
Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Business Information Technology. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.

Learning material and recommended literature

Materials given out during the course
Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (or the newest possible). Pearson.
Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Working life connections

Various visitors from businesses Assignments linked to working life and real businesses

Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 14.03.2025

Learning assignments

Learning assignments and weights: - 40 points: Sales Manual group assignment - 30 points: Individual assignment consisting of: 1) Sales and Customer Experience in Media - media monitoring analysis (10 points) 2) Moodle Quiz (10 points) 3) Me as a Sales Professional essay (10 points) - 10 points: Sales Role Play & peer and self review - 20 points: Attendance and active participation

Enrollment

02.01.2025 - 10.01.2025

Content scheduling

Class twice a week in Pasila
Groups
- ITE1PA2
- ITE1PA1
- CONTACT
- ITE4PADIG1
- ITE4PAICB1
- ITE4PASOF1
- ITE4PAICI1
Alternative learning methods

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Teachers

Seppo Karisto

Seats

15 - 45

Further information

Via the assignments you collect points. The grading is defined based on the following table:

90-100 points 5
80-89 points 4
70-79 points 3
60-69 points 2
50-59 points 1

Degree Programme

ITBBA Business Information Technology

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3028 19.08.2024-11.10.2024 5 op (IBE2PA1, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 11.10.2024

Enrollment

03.06.2024 - 16.08.2024
Groups
- IBE2PA1
- CONTACT
Teachers

Anu Nieminen

Seats

15 - 45

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3038 19.08.2024-11.10.2024 5 op (ITE1PA2, ...) +-
Teaching methods and instruction

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of Business Information Technology. This means that the contents of materials and exercises are degree-specific. The competence goals and assessment criteria are identical for every implementation.

Learning material and recommended literature

Materials given out during the course
Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (or the newest possible). Pearson.
Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Working life connections

Various visitors from businesses Assignments linked to working life and real businesses

Campus

Pasila Campus

Teaching language

English

Timing

19.08.2024 - 11.10.2024

Learning assignments

Learning assignments and weights: - 40 points: Sales Manual group assignment - 30 points: Individual assignment consisting of: 1) Sales and Customer Experience in Media - media monitoring analysis (10 points) 2) Moodle Quiz (10 points) 3) Me as a Sales Professional essay (10 points) - 10 points: Sales Role Play & peer and self review - 20 points: Attendance and active participation

Enrollment

03.06.2024 - 16.08.2024

Content scheduling

Class twice a week in Pasila
Groups
- ITE1PA2
- ITE1PA1
- ITE1PA3
- ITE4PADIG1
- CONTACT
- ITE4PAICB1
- ITE4PASOF1
- ITE4PAICI1
Alternative learning methods

Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

Teachers

Terhi Pio

Seats

15 - 45

Further information

Via the assignments you collect points. The grading is defined based on the following table:

90-100 points 5
80-89 points 4
70-79 points 3
60-69 points 2
50-59 points 1

Degree Programme

ITBBA Business Information Technology

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Customer Experience and Sales SAL001HH1AE-3031 19.08.2024-11.10.2024 5 op (REE3HA1, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

19.08.2024 - 11.10.2024

Enrollment

03.06.2024 - 16.08.2024
Groups
- REE3HA1
- CONTACT
- EXCH
Teachers

Johanna Förnäs

Seats

15 - 40

Degree Programme

EXPER Hospitality and Tourism Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
Show all (12) Hide

After having completed this course or attained an equivalent competence level, the student:
• is able to define sales processes and basic concepts
• identifies customer needs and development targets
• identifies and describes the stages of a sales process and can sell their own ideas
• operates in a service-oriented manner and provides solutions to customer needs and understands the influence of culture in the sales process
• is able to evaluate the factors influencing the customer experience, including ethics, sustainability and global megatrends.

This class is structured around the following themes:
- The sales function, sales roles and responsibilities, B2C vs. B2B
- Sales process and typical sales cycle
- FAB-analysis
- Customer Experience and purchase process
- Key elements of a successful sales interaction

- Learning in a class environment
- Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning

- Materials given out during the course
- Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson.
- Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

Did you know that sales skills are a valuable asset to us all and without sales there is no business? Everybody sells; you sell your ideas, your points of view, your employee profile. This class prepares you for life - join us in this journey into the fascinating world of sales to develop your sales skills!

This class is part of the Haaga-Helia key competences.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Student:
• can define sales-related concepts and processes and name sales-related goals. Identifies internal and external customers.
• can describe the stages of a sales encounter and the factors that affect the customer experience.

Student:
• can formulate goals related to sales and customer encounters.
• can collect information related to the customer experience from various data sources and channels. Understands the importance of long-term and profitable customer relationships in business.
• can act in a service-oriented and customer-oriented manner in a sales situation.
• can also evaluate the factors influencing the customer experience from the perspective of sustainable development and culture.
• can present their own ideas.

Student:
• can evaluate sales and customer interaction goals.
• can analyse customer needs to develop customer experience.
• can act purposefully in a sales situation and produce various solutions to customers’ needs.
• can also evaluate the factors influencing the customer experience from the perspectives of ethics, sustainable development and global megatrends.
• can present his/her own solutions professionally.