Upon successful completion of this course, the student understands the digital service concept design, validation, and customer value and marketing processes through a real customer project.

Student needs to utilize the following process and approaches:

UCD to come up with the proper concept
Semi-functional prototype with proved iterative design and development phases
Evaluation of end-user, customer and/or possible other stakeholder value and experience
Marketing material to justify the efficiency productivity of the proposed concept

This course may be completed by either: Working while you are working in a company or a project from a company and work as team at the school.

The student must have passed the courses Orientation to Digital Services and Introduction to Software Engineering and have successfully passed one of the following courses: Digital Service Design, User-Centered Design, Usability Engineering, or Digital Service Design.

Come up with a new concept but have not followed any digital service design and development methodology. However, semi-functional prototype is validated and shared with customer.

Come up with a new concept and have followed digital service design and development methodology such as User Centered Design (UCD) poorly such as failed to conduct user studies, or data analysis has not done properly. However, semi-functional prototype is validated and shared with customer. Customer specifically shows satisfaction with the outcome.

Student demonstrate he/she is master with the process and come up with a new and innovative concept. Student have followed digital service design and development methodology such as User Centered Design (UCD). A semi-functional prototype designed, implemented, and validated. Customer specifically shows high satisfaction with the outcome.