Upon completion of the module, the student is able to

- understands the hospitality and tourism industry and its main players
- know key concepts and definitions of experience economy
- know experience stakeholders
- understand complexity of experience management
- understand value and progression of value
- understand key conceptual models of experience in hospitality and tourism
- apply experience constructs to real cases
- complete basic experience project plan

• Key concepts of Experience Economy
• Value and the Progression of Value
• Experience realms
• THEME-ing process
• The Experience Pyramid

The learning goals of this module can be reached in the following ways, for example:

a. Lectures and related assignments as part-time studies, full-time studies or intensive studies

b. Participation in a working life project or another project

c. Virtual learning and independent work

d. Forum discussions and participation is an important part of the course

e. Online implementation.

All learning materials can be found in Moodle page of the course and can be accessed during the course.

Course is viewed from the point of view of a company operating globally.

No previous studies needed and no binding connections to other modules

The student can interpret basic genealogy of experiences, and identify central concepts relating to value and its progression. S/he also apply experience tools in different stages of experience with assistance. S/he can name various experience related tools and understand their processes.

The student can interpret and justify genealogy of experiences and its central concepts relating to value and its progression. She/can independently apply experience tools in different stages of experience. S/he can identify and estimate the usage of experience related tools and apply them in practice.

The student can draw conclusion and justify the usage of genealogy of experience and its central concepts. S/he can critically apply and manage experience tools in a creation of different stages of experience. S/he can analyze, estimate and apply different tools in practice and critically assess the outcome of it.