Growth and Internationalization: Project Work, 5 cr - OPE2IB203
Course unit language
English
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Learning objectives
After having completed this course or attained an equivalent competence level, the student:
• Can collect data and analyse them for supporting ventures in their intentions to grow through market expansion.
• Shows in practice ability to identify market opportunities,
• Demonstrates ability to analyze growth potential new international markets to support decision making
• Can identify the required resources and networks, and apply gained knowledge to create a market entry plan.
Assessment criteria
Assessment criteria - grade 1
With support, s/he is able to contribute to an analysis on market opportunities and foreign market entry plan. S/he does not justify the suggestions and recommendations. The student is able to utilize networks and communicate with foreign markets only when the task and instructions
are given and when aided by other students and the supervisors.
Assessment criteria - grade 3
S/he is able to contribute to an analysis on market opportunities and a foreign market entry plan. She has some suggestions and recommendations, which are justified. The student shows initiative to utilize networks and communicate with foreign markets. S/he shows ability to communicate when the task and instructions are given.
Assessment criteria - grade 5
S/he is able contribute significantly to an analysis on market opportunities and a foreign market entry plan. S/he is able to create well justified suggestions and recommendations. S/he has an innovative approach to connect and utilize networks abroad. S/he shows ability to communicate
successfully in the foreign markets.