After having completed this course or attained an equivalent competence level, the student:
• Can define internatinalisation as a process and list the possible challenges and opportunities in the process
• Can name and define international markets entry modes and strategies
• Has a good understanding of digital growth strategies and internationalization of ventures.
• Can identify, collect and analyse data for market entry decisions for a given enterprise
Assessment criteria
Assessment criteria - grade 1
The student can name and define the most common international market entry modes. With support, the student is able to acquire and make use of relevant information supporting market entry decisions. His/her use of theory, methods and specific terminology is on a basic level.
Assessment criteria - grade 3
The student is able to recognize international opportunities. The student is able to acquire and make use of relevant information supporting market entry decisions. His/her use of theory, methods and specific terminology is rather accurate.
Assessment criteria - grade 5
The student shows professional command of recognizing international opportunities. The student is able to skillfully acquire and make use of relevant information supporting market entry decisions. His/her use of theory, methods and specific terminology is excellent.