The student
• Is able to analyse the operational environment
• Is able to understand the entrepreneurial mindset
• Is able to generate business ideas in cooperation with main stakeholders
• Is able to reflect ideas from the business perspective (Business Basics)
• Is able to understand customer and cosnsumer behaviour
• Understands basic processes and operations in organisations

• Analysis of political environment and its impacts on businesses
• Analysis of economical environment and its impacts on businesses
• Ananlysis of socio environment and its impacts on businesses
• Analysis of technological environment and its impacts on business
• Analysis of the legal environment and its impacts on business
• Analytical Core actors, organisations and networks operating in local, domestic and international markets
• Entrepreneurial mindset (Business Basics)
• Business model planning and Business operations and processes

• Inquiry learning
• Class teaching and discussions
• Guest lectures
• Discussions and presentations

Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation.
Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design
Bovée, C. & Thill,J. Business in Action any edition

The student is aware of the basic processes and operations in organisations. S/he understands the requirements of profitable business ideas at some level and is able to estimate the profitability of operations and products with assistance. S/he is able to choose and use professional ICT tools in planning and estimating business operations when aided and guided by others. S/he understands the concept of sales on some level and shows basic presentation and communication skills. The student utilises reliable sources to some degree. The student participates in the project planning, implementation and evaluation with a minimal input. S/he is able to operate when the task and instructions are given and when aided by other students and the supervisors.

The student has some command on the basic processes and operations in organisations. S/he understands the requirements of profitable business ideas and is able to estimate the profitability of operations and products. S/he is able to choose and use professional ICT tools in planning and estimating business operations. S/he understands and applies sales concepts and shows good presentation and communication skills. The student utilises versatile and reliable sources. The student participates in the project planning, implementation and evaluation independently and makes use of the advice available. S/he is able to operate when the task and instructions are given.

The student understands and follows the current economic discussion from versatile, reliable and international sources. S/he has a good command on the basic processes and operations in organisations. The student understands the requirements of profitable business and is able to estimate the profitability of operations and products. S/he is able to choose and use professional ICT tools in planning and estimating business operations. S/he understands and applies successful sales concepts and demonstrates excellent presentation and communication skills. The student utilises versatile and reliable international sources. The student participates proactively and with goal-orientation in the project planning, implementation and evaluation. S/he is able display entrepreneurial and business oriented mindset as well as act proactively.