Social Media in Marketing MAR8PO802-3003 23.08.2021-17.12.2021 5 op(PO8, ...)+-
Mode of delivery
23.08.2021 - 17.12.2021
15 - 35
TEMPO Degree Programme in Tourism and Event Management
No ongoing implementations yet.
No past implementations yet.
The module advances the following competences: goal orientation, business thinking, understanding of the role of social media in marketing, analysing skills, academic writing and visual presentation skills, critical thinking, self-reflection and savvy use of digital tools.
Social media trends and tools
Online presence and search marketing
Social media strategies and tactics
Planning social media marketing activities
The course is a virtual course and will be completed online.
The assessment of one’s own learning
If students have acquired the required competence in previous work tasks, recreational activities or in other studies, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Books on the content topics
E-books and online articles
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.
Starting level and linkage with other courses
Basic knowledge of marketing.
Assessment criteria - grade 1
The student can identify some trends in consumer behaviour and social media. S/he knows some of the differences between social media channels and can analyse case company’s social media presence at a basic level. Marketing strategies, tactics and actions are discussed briefly in the the social media marketing plan.
Assessment criteria - grade 3
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence quite well. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, along with performance measurement and monitoring.
Assessment criteria - grade 5
The student can identify major trends in consumer behaviour and social media. S/he knows the pros and cons of various social media channels and can analyse case company’s social media presence in detail. Marketing strategies, tactics and actions are well discussed in the the social media marketing plan, backed up with a range of concrete examples from business life. The report inludes a detailed description of online performance measurement and monitoring tools.