International Marketing Research - MAR3LF106 - Opinto-opas

International Marketing Research, 5 cr - MAR3LF106

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

International Marketing Research MAR3LF106-3016 21.08.2023-15.12.2023 5 op (LF4PMAR, ...) +-
Teaching methods and instruction

Workshops on the research project cases

Learning material and recommended literature

Material available in Moodle

Working life connections

Projects are done together with organisations and the contents of research vary based on the needs of the client(s).

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam

Teaching language

English

Internationality

The projects are international in scope when applicable.

Timing

21.08.2023 - 15.12.2023

Learning assignments

Active participation on the project

Enrollment

12.06.2023 - 18.08.2023

Content scheduling

Details are in the implementation plan available in Moodle.
Groups
- LF4PMAR
- CONTACT
- EXCH
Teachers

Jutta Heikkilä, Sari Haavisto

Seats

15 - 40

Further information

Research report
Active participation
Self and peer assessment

Degree Programme

GLOBBA Degree Programme in International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
International Marketing Research MAR3LF106-3014 20.03.2023-19.05.2023 5 op (EVENING, ...) +-
Teaching methods and instruction

Workshops on the research projects
Teamwork

Learning material and recommended literature

Material available in Moodle

Working life connections

Projects are done together with RDI projects and the contents of research vary based on the needs of the client(s).

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam

Teaching language

English

Internationality

The projects are international in scope when applicable.

Timing

20.03.2023 - 19.05.2023

Learning assignments

Producing a research report in project team Active participation on the project

Enrollment

02.01.2023 - 17.03.2023

Content scheduling

Intensive week 12: Mon - Thu at 17:40-20:30 (Mon & Thu on campus, Tue & Wed online)
Period 4: Mondays at 17:40-20:30
Session are held either on campus or online in Teams.
Details are in the implementation plan available in Moodle.
Groups
- EVENING
- BLENDED
- LF4EMAR
- EXCH
Teachers

Jutta Heikkilä, Sari Haavisto

Seats

15 - 40

Further information

Research report
Active participation
Self and peer assessment

Degree Programme

GLOBBA Degree Programme in International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
International Marketing Research MAR3LF106-3012 16.01.2023-19.05.2023 5 op (LF4PMAR, ...) +-
Teaching methods and instruction

Workshops on the research project cases
Teamwork

Learning material and recommended literature

Material available in Moodle

Working life connections

Projects are mainly done for RDI projects or together with organisations and the contents of research vary based on the needs of the client(s).

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam

Teaching language

English

Internationality

The projects are international in scope when applicable.

Timing

16.01.2023 - 19.05.2023

Learning assignments

Conducting and reporting a research project in teams Active participation on the project

Enrollment

02.01.2023 - 13.01.2023

Content scheduling

Contact sessions on Pasila campus on Thursdays at 11:00-13:45.
Details are in the implementation plan available in Moodle.
Groups
- LF4PMAR
- CONTACT
- EXCH
Teachers

Jutta Heikkilä, Rakhshanda Khan

Seats

15 - 40

Further information

Research report
Active participation
Self and peer assessment

Degree Programme

GLOBBA Degree Programme in International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5
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You can negotiate and prepare a marketing research plan to a client. You can implement an international marketing research project as a member of a student research team. You can take into consideration ethical and cultural challenges involved in the research process. You can report and present international marketing information for decision makers.

- research project design - quantitative, qualitative and mixed method
- research question development
- creating online questionnaires with Webropol
- implementing a research project
- writing a research report
- making interpretations and conclusions based on research findings
- assessing the reliability and validity of results
- influence of culture in a research process
- presenting research process and findings to the client
- feedback discussion with the client

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Course materials are announced in the beginning of the implementation.

MAR3LF102 Marketing Research Methodsdone or running simultaneously

You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.

You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.

You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.

You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.

You can critique your own practice and identify ways to improve.

You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.

You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.

You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.