Branding and Marketing Communications - MAR3LF105 - Opinto-opas

Branding and Marketing Communications, 5 cr - MAR3LF105

Upcoming implementations

No upcoming implementations yet.

Current implementations

Branding and Marketing Communications MAR3LF105-3026 06.01.2025-30.05.2025 5 op (GLOB22SMON, ...) +-
Learning material and recommended literature

Course materials are announced at the beginning of the implementation.

Campus

Mondragon

Teaching language

English

Timing

06.01.2025 - 30.05.2025
Groups
- GLOB22SMON
- CONTACT
Teachers

Timo Rima, Diego Hernández Campos

Seats

5 - 25

Degree Programme

GLOBBA Degree Programme in International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

You understand and can describe branding as a strategic tool for business management, leadership and marketing. You know the value of brand management in local and global markets. You know the role and content of marketing communications in international business. You can apply branding and marketing communications theories to practical contexts. You can use research findings to develop branding and marketing communications.

• Brand management theory and models
• Brand engagement through storytelling and social media
• Brand architecture and brand strategy
• Qualitative brand research and brand management guidelines
• Integrated marketing communication
• Context analysis and communication research
• Communication planning process
• Communication objectives and measurement
• Target group decisions in B2B and B2C communication
• Media decisions
• Marketing communication in social media
• Message and creative decisions

Contact sessions, distant sessions and self study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and in the implementation plan.

Course materials are announced at the beginning of the implementation.

Prerequisite: MAR1LF101 Basics of Marketing or equivalent competence. IBU3LF101 Specialisation Project is recommended to be studied at the same time.

Knowledge:
You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
Skills:
You can complete given tasks and assignments with assistance.
You need to develop how to apply knowledge.
Competence:
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

Knowledge:
You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
Skills:
You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
Competence:
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

Knowledge:
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills:
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence:
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.