Marketing Research Methods - MAR3LF102 - Opinto-opas

Marketing Research Methods, 5 cr - MAR3LF102

Upcoming implementations

No upcoming implementations yet.

Current implementations

Marketing Research Methods MAR3LF102-3022 09.01.2023-12.05.2023 5 op (CONTACT, ...) +-
Campus

Mondragon

Teaching language

English

Timing

09.01.2023 - 12.05.2023

Enrollment

01.10.2022 - 01.10.2022
Groups
- CONTACT
- GLOB21SMON
Teachers

Timo Rima, Jutta Heikkilä, Victor Moscosa

Seats

15 - 30

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5
Marketing Research Methods MAR3LF102-3020 16.01.2023-19.05.2023 5 op (LF4PMAR, ...) +-
Teaching methods and instruction

Contact sessions

Learning material and recommended literature

Material announced in Moodle

Working life connections

Examples and exercises are business related.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Teaching language

English

Internationality

International marketing research is part of course content.

Timing

16.01.2023 - 19.05.2023

Learning assignments

Quiz Exercises Mid-term exam Project Active participation

Enrollment

02.01.2023 - 13.01.2023

Content scheduling

Contact sessions on Tuesdays at 14:00-16:45.
Details are announced in the implementation plan available in Moodle.
Groups
- LF4PMAR
- CONTACT
- EXCH
Teachers

Jutta Heikkilä, David Duncombe

Seats

15 - 40

Further information

Quiz: 10 points
Exercises: 21 points
Mid-term exam: 30 points
Project: 25 points
Active participation: 14 points

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5

Past implementations

Marketing Research Methods MAR3LF102-3019 09.01.2023-17.03.2023 5 op (EVENING, ...) +-
Teaching methods and instruction

Contact or online sessions (detailed information will be provided in Moodle)

Learning material and recommended literature

Materials will be announced in the beginning of the course

Working life connections

Examples and exercises are business related

Campus

Pasila Campus

Exam dates and re-exam possibilities

No exam.

Teaching language

English

Internationality

International marketing research is part of course content.

Timing

09.01.2023 - 17.03.2023

Learning assignments

Quiz in general market research principles Exercises about quantitative data-analysis (three weekly exercises during the course) Assignment in quantitative data-analysis Project in qualitative data collection, analysis and presentation

Enrollment

02.01.2023 - 06.01.2023

Content scheduling

NOTICE course begins during intensive week 2: Session on Monday 9 January and Thursday 12 January
During period 3: session on Monday evenings
Groups
- EVENING
- BLENDED
- LF4EMAR
- EXCH
Teachers

Jutta Heikkilä, David Duncombe

Seats

15 - 40

Further information

Quiz: 15 %
Exercises: 15 %
Assignment in quantitative methods: 30 %
Project in qualitative methods: 40 %

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5
Marketing Research Methods MAR3LF102-3021 22.08.2022-16.12.2022 5 op (LF4PMAR, ...) +-
Teaching methods and instruction

World cafe and flipped classroom learning methods

Learning material and recommended literature

Material available in Moodle

Working life connections

Examples and exercises are business related.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Teaching language

English

Internationality

International marketing research is part of course content.

Timing

22.08.2022 - 16.12.2022

Learning assignments

Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material. Active participation in contact sessions.

Enrollment

13.06.2022 - 19.08.2022

Content scheduling

Sessions are held on campus.
Details are announced in the implementation plan available in Moodle.
Groups
- LF4PMAR
- CONTACT
- EXCH
Teachers

Jutta Heikkilä, David Duncombe

Seats

15 - 40

Further information

Weekly assignments
Active participation
Mid-term exam
Final exam

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5
Marketing Research Methods MAR3LF102-3015 17.01.2022-20.05.2022 5 op (LF4PMAR, ...) +-
Teaching methods and instruction

World cafe and flipped classroom learning methods

Learning material and recommended literature

Burns, A.C., Veeck, A. F. & Bush, R.F. 2017. Marketing Research. 8th edition. Pearson. Chapters: 8 and 9

McGivern, Y. 2009. The Practice of Market research. 3rd edition. Prentice Hall. Chapters: 1, 2, 3 (pp. 61-72), 4 and 6

Material available in Moodle

Working life connections

Examples and exercises are business related.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Exam and re-exam dates are announced in Moodle

Teaching language

English

Internationality

International marketing research is part of course content.

Timing

17.01.2022 - 20.05.2022

Learning assignments

Preparation to weekly sessions by reading the given material and/or watching the required videos. Creating questions based on the material. Active participation in contact sessions.

Enrollment

03.01.2022 - 14.01.2022

Content scheduling

Sessions are held on Tuesdays at 12:00-15:45 in classroom 3009, 1K208 or online in Zoom.

Due to corona situation, at least the first two weeks will be held online in Zoom. Link to Zoom is in Moodle.

Details are announced in the implementation plan available in Moodle.
Groups
- LF4PMAR
- CONTACT
- EXCH
Teachers

Maija Suonpää, Jutta Heikkilä

Seats

15 - 40

Further information

Mid-term exam
Final exam
Qualitative Data Analysis Assignment
Weekly exercises
Active participation

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5
Marketing Research Methods MAR3LF102-3018 10.01.2022-13.05.2022 5 op (GLOB20SMON, ...) +-
Campus

Mondragon

Teaching language

English

Timing

10.01.2022 - 13.05.2022
Groups
- GLOB20SMON
- CONTACT
Teachers

Timo Rima, Jutta Heikkilä, Miguel Angel Herrera

Seats

15 - 30

Degree Programme

GLOBBA Degree Programme in International Business

Evaluation scale

H-5
Show all (4) Hide

You can choose an appropriate research approach for the needs of your marketing research project. You can design both qualitative and quantitative research, analyse data and draw conclusions.

- quantitative vs qualitative research approaches
- qualitative and quantitative data collection methods and question development
- qualitative data analysis
- quantitative data analysis (descriptive statistics, graphical presentation, correlation)
- statistical inference
- interpreting and reporting qualitative and quantitative research findings
- assessing the reliability and validity of results
- developing analytical and reasoning skills and critical thinking

Contact and distant sessions or Work & Study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Course materials are announced at the beginning of the implementation.

No prerequisites. MAR3LF106 International Marketing Research is recommended to be studied at the same time.

You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.

You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.

You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.

You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.

You can critique your own practice and identify ways to improve.

You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.

You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.

You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.