Marketing Research Methods MAR3LF102-3026 08.01.2024-10.05.2024 5 op(GLOB22SMON, ...)+-
Campus
Mondragon
Teaching language
English
Timing
08.01.2024 - 10.05.2024
Enrollment
31.10.2023 - 31.10.2023
Groups
GLOB22SMON
CONTACT
Teachers
Jutta Heikkilä, Diego Hernández Campos
Seats
15 - 30
Degree Programme
GLOBBA Degree Programme in International Business
R&D proportion
0.00 cr
Virtual proportion
0.00 cr
Evaluation scale
H-5
Learning objectives
You can choose an appropriate research approach for the needs of your marketing research project. You can design both qualitative and quantitative research, analyse data and draw conclusions.
Contents
- quantitative vs qualitative research approaches
- qualitative and quantitative data collection methods and question development
- qualitative data analysis
- quantitative data analysis (descriptive statistics, graphical presentation, correlation)
- statistical inference
- interpreting and reporting qualitative and quantitative research findings
- assessing the reliability and validity of results
- developing analytical and reasoning skills and critical thinking
Implementation methods, Demonstration and Work&Study
Contact and distant sessions or Work & Study.
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.
Learning materials
Course materials are announced at the beginning of the implementation.
Starting level and linkage with other courses
No prerequisites. MAR3LF106 International Marketing Research is recommended to be studied at the same time.
Assessment criteria
Assessment criteria - grade 1
You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.
Assessment criteria - grade 3
You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.
You can critique your own practice and identify ways to improve.
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
Assessment criteria - grade 5
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.