This online material consists of two parts.
First is a section of two quick orientation assignments and seven lessons, each one of them containing sub-lessons, topics, and the most important terminology of the digital marketing field. You can proceed through the lessons to the next lesson. There are quizzes which you must complete successfully to proceed to the next module. The minimum requirement to pass the course with the lowest grade is to complete this first part.
You can decide at what level you are aiming. You will write a marketing plan for a company you choose based on the lessons. The learning objective is to apply the learned concepts.
You have two options to discuss with the teacher if you have any questions. The times for online chat and Zoom are given on Moodle. They are during the first weeks of the course. You will get online feedback for your written assignment.
Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation, and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it
Depending on the goal the students will compile either two short digital marketing tasks or a longer digital marketing plan for a company they choose, either a company they know or a company of which they can easily find information online. Contacts to the company are not necessary. All the key concepts and areas discussed during the course can be applied directly to working life.
Haaga Campus
Exams are online-based quizzes that can be completed according to the student´s schedule. However to obtain good results certain recommendations are given when they should be completed to be able to finish the written assignment as well.
English
International materials are being used, and the whole course is in English.
22.05.2023 - 31.08.2023
Online lessons, essays, quizzes, and a final digital marketing plan where the learned key concepts are applied.
02.01.2023 - 19.05.2023
Starts 23.8.2021. ends 17.12.2021. More detailed schedule for contents is on Moodle, the learning platform for this course.
The student can choose the level at which he/she is aiming. The assessment criteria explain the different requirements for different levels. By completing only the online lessons and quizzes the maximum grade is 2. By completing also the written assignments grades 3-5 can be obtained.
Jussi Mertanen
15 - 40
Scale 0-5
RESTO Restonomi
1 cr
5 cr
H-5
No ongoing implementations yet.
Blended course including virtual learning environment and four virtual lessons.
Virtual lessons are possibilities to e-meet the teacher and to get background information and guidance from the teacher.
Virtual lessons are: 24.1.2023 at 9:00, 7.2.2023 at 9:00, 28.2.2023 at 9:00, 14.3.2023 at 9:00
The course includes online lessons, quizzes and different kind of assignments related to lessons. The student can tailor the course based on own objectives.
If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.
If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).
If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).
Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it.
Students will do assignments related to a case company.
Haaga Campus
There is no exam but online quizzes that can be completed according to the student´s own schedule.
English
International material, the course is in English.
16.01.2023 - 17.03.2023
Online lessons, quizzes, small assignments and digital marketing plan. The assignments will be done based on the student's own objective for the course.
02.01.2023 - 13.01.2023
No fixed schedule. Three optional online lessons offered:
24.1.2022 at 9:00, 7.2.2022 at 9:00, 28.2. at 9:00, 14.3.2022 at 9:00
Please find a recommendated schedule for this virtual course later in Moodle.
The student can choose the grade at which he/she is aiming at. The assessment criteria explains the different requirements for different levels.
If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.
If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).
If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).
Please note that the teacher can asked to do some additions to the assignments to be approved.
Feedback will be given throughout the course. The students are also given opportunities to discuss directly online with the teacher.
Päivi Penttilä
15 - 40
Scale 0-5.
MATKA Matkailun liikkeenjohdon koulutusohjelma
5 cr
H-5
This online material consists of two parts.
First is a section of two quick orientation assignments and seven lessons, each one of them containing sub-lessons, topics, and the most important terminology of the digital marketing field. You can proceed through the lessons to the next lesson. There are quizzes which you must complete successfully to proceed to the next module. The minimum requirement to pass the course with the lowest grade is to complete this first part.
You can decide at what level you are aiming. You will write a marketing plan for a company you choose based on the lessons. The learning objective is to apply the learned concepts.
You have two options to discuss with the teacher if you have any questions. The times for online chat and Zoom are given on Moodle. They are during the first weeks of the course. You will get online feedback for your written assignment.
Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation, and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it
Depending on the goal the students will compile either two short digital marketing tasks or a longer digital marketing plan for a company they choose, either a company they know or a company of which they can easily find information online. Contacts to the company are not necessary. All the key concepts and areas discussed during the course can be applied directly to working life.
Haaga Campus
Exams are online-based quizzes that can be completed according to the student´s schedule. However to obtain good results certain recommendations are given when they should be completed to be able to finish the written assignment as well.
English
International materials are being used, and the whole course is in English.
22.08.2022 - 16.12.2022
Online lessons, essays, quizzes, and a final digital marketing plan where the learned key concepts are applied.
13.06.2022 - 19.08.2022
Starts 23.8.2021. ends 17.12.2021. More detailed schedule for contents is on Moodle, the learning platform for this course.
The student can choose the level at which he/she is aiming. The assessment criteria explain the different requirements for different levels. By completing only the online lessons and quizzes the maximum grade is 2. By completing also the written assignments grades 3-5 can be obtained.
Jussi Mertanen
15 - 40
Scale 0-5
HOTRA Hotelli- ja ravintola-alan liikkeenjohdon koulutusohjelma
1 cr
5 cr
H-5