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16.01.2023 - 19.05.2023
Pre-assignment (video) Part 1 (The human mind): Infographics + multiple choice test (20%) Part 2 (Marketing Psychology concepts): PowerPoint presentation (or similar, for example Canva) (40%) Part 3 (Field study): Video OR report (40%) Reflection on learning (video or written format)
02.01.2023 - 13.01.2023
Week 3 Study the course description and contents. Submit the pre-assignment.
Week 4 The human mind - the five senses and emotions.
Week 5 The human mind - happy chemicals and perceptions. Quiz.
Week 6 The human mind – Infographics. Deadline for Part 1.
Week 7 Marketing psychology concepts - Gestalt principle and cognitive biases
Week 8 Intensive week.
Week 9 Marketing psychology concepts - Persuasion techniques and Trust
Week 10 Marketing psychology concepts - Sensory marketing
Week 11 Marketing psychology concepts - Neuro marketing
Week 12 Intensive week.
Week 13 Marketing psychology concepts - finalising the assignment. Deadline for Part 2.
Week 14 Field study - choose the concept and target group.
Week 15 Field study - form research questions and and design the research project.
Week 16 Field study - plan and describe the data collection
Week 17 Field study - collect the data
Week 18 Field study - go through the responses and interpret the data. Report your findings.
Week 19 Field study - finalising the assignment. Deadline for Part 3.
Week 20 Deadline for the post-assignment and official course feedback.
Anu Seppänen, Annika Konttinen
15 - 40
TEMPO Degree Programme in Tourism and Event Management
No past implementations yet.