Journals and magazines (e.g., Journal of Marketing; Psychology & Marketing), studies by international organisations, thinktanks, market research agencies and management consultancy companies, and other electronic sources.
(recommended)
Andrews, M., van Leeuwen, M. & van Baaren, R. (2014). Hidden persuasion: 33 psychological influence techniques in advertising.
Fennis, B.M. & Stroebe, W. (2021).The Psychology of Advertising.
Ferrier, A. & Fleming, J. (2014). The advertising effect: how to change behaviour.
Krishna, A. (2013). Customer sense: how the 5 senses influence buying behavior.
Kiuru, T. (2019). Experience is the new marketing: Guide to world-class brand experiences.
Nahai, N. (2017). Webs of influence - the psychology of online persuasion: the secret strategies that make us click.
Sweezey, M. (2020). The context marketing revolution: how to motivate buyers in the age of infinite media.
Porvoo Campus
English
19.08.2024 - 13.12.2024
Anu Seppänen, Annika Konttinen
61 - 100
STEM Sustainable Tourism and Event Management
0.00 cr
5.00 cr
H-5
This is a virtual course with no contact hours. Independent study in network environment. Written feedback provided. The assessment of one’s own learning 1 h.
The course supports the students in their own research/development project which is related to the business community.
Porvoo Campus
Deadlines of assignments are available on the course Moodle site. No exams for this course.
English
International learning materials and assignment contents.
25.03.2024 - 17.05.2024
Part 1: How the human mind works Infographics + multiple choice test. Marketing Psychology concepts: PowerPoint presentation (or similar, for example Canva) (60%) Part 2: Field study: Video OR report (40%)
02.01.2024 - 22.03.2024
Week 13: Study the course description and contents. The human mind - the five senses and emotions.
Week 14: The human mind - happy chemicals and perceptions. Quiz.
Week 15: The human mind – Infographics.
Week 16: Marketing psychology concepts - Gestalt principle and cognitive biases, persuasion techniques and trust
Week 17: Marketing psychology concepts - Sensory marketing and Neuro marketing. Finalising the assignment. Deadline for Part 1.
Week 18: Field study - choose the concept and target group, form research questions and and design the research project.
Week 19: Field study - plan and describe the data collection AND collect the data.
Week 20: Field study - go through the responses and interpret the data. Report your findings. Deadline for Part 2 and official course feedback.
Anu Seppänen, Annika Konttinen
25 - 70
RESTO Restonomi
0.00 cr
5.00 cr
H-5
Porvoo Campus
English
16.01.2023 - 19.05.2023
Pre-assignment (video) Part 1 (The human mind): Infographics + multiple choice test (20%) Part 2 (Marketing Psychology concepts): PowerPoint presentation (or similar, for example Canva) (40%) Part 3 (Field study): Video OR report (40%) Reflection on learning (video or written format)
02.01.2023 - 13.01.2023
Week 3 Study the course description and contents. Submit the pre-assignment.
Week 4 The human mind - the five senses and emotions.
Week 5 The human mind - happy chemicals and perceptions. Quiz.
Week 6 The human mind – Infographics. Deadline for Part 1.
Week 7 Marketing psychology concepts - Gestalt principle and cognitive biases
Week 8 Intensive week.
Week 9 Marketing psychology concepts - Persuasion techniques and Trust
Week 10 Marketing psychology concepts - Sensory marketing
Week 11 Marketing psychology concepts - Neuro marketing
Week 12 Intensive week.
Week 13 Marketing psychology concepts - finalising the assignment. Deadline for Part 2.
Week 14 Field study - choose the concept and target group.
Week 15 Field study - form research questions and and design the research project.
Week 16 Field study - plan and describe the data collection
Week 17 Field study - collect the data
Week 18 Field study - go through the responses and interpret the data. Report your findings.
Week 19 Field study - finalising the assignment. Deadline for Part 3.
Week 20 Deadline for the post-assignment and official course feedback.
Anu Seppänen, Annika Konttinen
15 - 40
TEMPO Degree Programme in Tourism and Event Management
0.00 cr
5.00 cr
H-5