Opettajien tuottama materiaali
Suositeltava kirjallisuus
Rodriguez, M. (2020). Brand storytelling: Put customers at the heart of your brand story. Kogan Page.
Lazauskas, J. & Snow, S. (2018). The storytelling edge: How to transform your business, stop screaming into the void, and make people love you. John Wiley & Sons, Inc. E-kirja.
Ledin, P. & Machin, D. (2018). Doing visual analysis. From theory to practice. Sage.
Lerman, D., Morais, R. J. & Luna, D. (2018). The language of branding: Theory, strategies and tactics. Routledge.
Noble, I. & Bestley, R. (2018). Visual Research. An introduction to research methods in graphic design. 3rd edition. Bloomsbury.
Bergström, B. (2017). Effektiv visuell kommunikation. Carlssons.
Simonse, L. (2017). Design Road mapping. Bispublishers.
Hancock, J. H. (2016). Brand / Story. Cases and explorations in fashion branding. Bloomsbery.
Morgan, T. (2016). Visual Merchandising. Window and in-store display for retail. Third edition. Laurence King Publishing.
Takala-Schreib, V. (2016). Visuaalinen kuluttaminen. Katseita, makuja ja muotokieliä. Aalto arts books.
Marion, J. S. & Crowder, W. C. (2013). Visual research. A concise introduction to thinking visually. Bloomsbury.
Clegg, B. & Birch P. (2007). Instant Creativity. Simple Techniques to Ignite Innovation & Problem Solving. Kogan Page.
Rauhala, M. & Vikström, T. (2014). Storytelling työkaluna. Vaikuta tarinoilla bisneksessä. Tallentum. E-kirja.
Porvoon toimipiste
Suomi
19.08.2024 - 11.10.2024
Susanne Nyholm
15 - 40
TRALI Tradenomi liiketalous
0.00 op
0.00 op
H-5
Ei käynnissä olevia toteutuksia.
Ei päättyneitä toteutuksia.