You will be able understand and describe what sustainable marketing is, what is it for and why it is here to stay. You understand the difference of ecological marketing and environmental marketing and can describe how they are a crucial part of sustainable marketing. You know the role and content of sustainable marketing communications in international business and you can apply sustainable marketing communications theories to practical contexts. You can use research findings to develop sustainable marketing initiatives.
Contents
Marketing 3.0 by Kotler
Sustainable Marketing
Ecological marketing
Environmental marketing
Societal marketing
Social Marketing
Corporate Social Responsibility
Green marketing
Green washing
Execution methods
Contact sessions, distant sessions and self study.
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and in the implementation plan.
Learning materials
Course materials are announced at the beginning of the implementation.
Starting level and linkage with other courses
Prerequisite: MAR1LF101 Basics of Marketing or equivalent competence. IBU3LF101 Specialisation Project is recommended to be studied at the same time.
Assessment criteria
Assessment criteria - grade 1
Knowledge:
You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
Skills:
You can complete given tasks and assignments with assistance.
You need to develop how to apply knowledge.
Competence:
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.
Assessment criteria - grade 3
Knowledge:
You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
Skills:
You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
Competence:
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
Assessment criteria - grade 5
Knowledge:
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills:
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence:
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.