Facebook, Instagram, and TikTok Advertising Strategies for Business Success - MAR011AS2AE - Opinto-opas

Facebook, Instagram, and TikTok Advertising Strategies for Business Success, 3 cr - MAR011AS2AE

Upcoming implementations

Facebook, Instagram, and TikTok Advertising Strategies for Business Success MAR011AS2AE-3002 01.09.2025-12.12.2025 3 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

01.09.2025 - 12.12.2025

Enrollment

01.01.2025 - 01.01.2025
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 150

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

3.00 cr

Evaluation scale

H-5

Current implementations

Facebook, Instagram, and TikTok Advertising Strategies for Business Success MAR011AS2AE-3001 03.02.2025-31.07.2025 3 op (NONSTOP, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

Campus

Pasila Campus

Teaching language

English

Timing

03.02.2025 - 31.07.2025

Enrollment

01.01.2024 - 01.01.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 100

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

3.00 cr

Evaluation scale

H-5

Past implementations

No past implementations yet.

Understand how Facebook (Meta) advertising works and how to structure a successful Facebook ads campaign.
Learn how to spy on competitors' ads on Facebook and use insights to improve your own strategy.
Develop skills to create effective Facebook and Instagram ad campaigns, including selecting objectives and analyzing results.
Analyze real-life examples of Facebook ad reports to improve campaign performance.
Understand how to create custom and lookalike remarketing audiences on Facebook to boost engagement.
Explore remarketing strategies, including examples from remarketing, and learn to achieve the best ROI with Facebook ads.
Gain an understanding of TikTok advertising, its opportunities, challenges, and examples of effective campaigns.

How Facebook advertising works
How to spy on your competitors' ads on Facebook
How to structure a Facebook ads campaign
How to create Instagram advertising campaigns
How to analyze Facebook ad results
Real-life example - How to analyze Facebook ad reports
How to run successful Facebook campaigns - Interview with Ville Vänni - Part I
Introduction to remarketing
Examples of Google remarketing
How to create a custom remarketing audience on Facebook
How to create a lookalike audience on Facebook
How to achieve the best ROI with Facebook - Keith Krance
Introduction to TikTok Advertising
Opportunities and challenges with TikTok marketing
Examples of effective TikTok Advertising

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

More than 50 video tutorials that are inside the course.
Industry publications and PDFs

This course provides a comprehensive guide to Facebook (Meta) and TikTok advertising, focusing on how to structure successful ad campaigns and improve your strategy by analyzing competitors' ads. You’ll learn how to create effective Facebook ad campaigns, from selecting objectives to analyzing results, and explore real-life examples of campaign performance. The course also covers advanced remarketing strategies, including creating custom and lookalike audiences on Facebook, and achieving the best ROI with Facebook ads. Additionally, you’ll gain insights into TikTok advertising, learning about its opportunities, challenges, and examples of effective campaigns. Expert insights and practical examples ensure you learn actionable tools for success.

The course has no special starting requirement.
This course has similar content to Paid Social Media Advertising in Modern Business COM8HH010. Do not enroll if you have taken that course in the past.

The student
- has basic knowledge of the paid advertising
- knows basic concepts of Facebook and Instagram (meta advertising)
- is able to present the key aspects remarketing

The student
- has a good knowledge of the concepts and principles Google ads
- is familiar with the main benefits and disadvantages running Google advertising campaign
- has good skills related to paid advertising campaigns
- can create a good paid advertising plan (final work for this course).

The student
- can demonstrate explicit knowledge of creating an effective Facebook and Instagram advertising
- is very familiar with the different tools related to Facebook advertising
- has created a very complete and valuable Facebook and Instagram and TikTok advertising campaign.
- has reinforced learning by reading information related to Instagram and Facebook advertising.