Pasila Campus
English
15.01.2024 - 17.05.2024
01.01.2020 - 01.01.2020
Riitta Räisänen, X-Markkinointi Markkinointi ja viestintä
15 - 100
INTBBA International Business
0.00 cr
5.00 cr
H-5
12 lectures on customer insight and marketing
Course tasks during lectures and self study
2 group assignments with PPT presentations and 3 individual automatized Exams
Test your knowledge quizzes on lectured topics
Planforms Moodle and Teams (marketing project)
Desk top study project for improving for improving the Customer insights and marketing for a real-life company
Pasila Campus
1 retake for each of the 3 exams during the course
English
Project work for a company to benchmark and improve the marketing for international markets
25.03.2024 - 17.05.2024
Assigment 1 Customer persona and the buyer's journey Assignment 2 7P's of marketing
08.01.2024 - 22.03.2024
25.3.2024-17.5.2024
RPL as instructed in Peppi
/ agree with the teacher
Timo Rima, Kevin Gore
15 - 40
Preassigment week -1-0
Attendance 10% weeks 1-8
Assignment 1 20% weeks 1-4
Exam 1 10% week 3
Exam 2 10% week 5
Assignment 2 20% weeks 5-8
Exam 3 25% week 8
These assignments assessed in Moodle for max 100poins
On grade in Peppi as follows
more that 90 equals 5
more that 80 equals 4
more that 70 equals 3
more that 60 equals 2
more that 50 equals 1
INTBBA International Business
0.00 cr
0.00 cr
H-5
Taija Ihamäki
English
21.08.2023 - 17.05.2024
15.11.2021 - 15.11.2021
Sari Haavisto
1 - 100
RESTO Restonomi
0.00 cr
0.00 cr
H-5
Contact classes on Wednesdays from 8.30 to 10.45 until week 41
from week 43 contact classes on Fridays from 11.00 to 13.45
Demonstration
Work&Study
Books:
Baines, P., Rosengren, S., Antonetti, P., & Whitehouse, S. 2021. Fundamentals of marketing. Oxford University Press.
Tiffany, J. 2021. Marketing strategy: Overcome common pitfalls and create effective marketing. KOGAN PAGE.
Bull, R. C. 2010. Moving from project management to project leadership: A practical guide to leading groups. CRC Press.
Buttle, F. & Maklan, S. 2019. Customer relationships management. Concepts and Technologies. 4th edition. Routledge.
Additional recommended Audiobooks:
Blake, M. 2021. The Customer for the Future
Konnor, A. 2020. Customer Success
Articles and other reading tips are given by the lecturer
Other materials provided during the Semester according to the subject at hand
visitors guests from the worklife
Porvoo Campus
no exam
English
21.08.2023 - 15.12.2023
Individual assignments Group assignments Failed / passed assignment
14.08.2023 - 18.08.2023
Wednesdays from week 34 to week 41 from 8.30 to 10.45
Fridays from week 43 to 50 from 11.00 to 13.45
Demonstration
W&S
Jemina Kinnari
15 - 50
Assessment criteria - grade 1
The student knows how to find and maintain customers by choosing and using research and development methods when aided and guided by others. S/he has difficulties in evaluating different customer types and changing communication accordingly. S/he has a limited ability to recognise and follow customer needs as well as focus on customer behavior. S/he is able to display only a poor level of customer orientation. The student participates in the project planning, implementation and evaluation with a minimal input. The student is able to operate only when the task and instructions are given and when s/he is aided by other students and the supervisors.
Assessment criteria - grade 5
The student can find and maintain customer relationships by choosing and using relevant research and development methods. S/he is able to evaluate customer types and change communication accordingly. S/he can recognise and follow customer needs as well as focus on customer behavior. The student participates proactively and with goal-orientation in the project planning, implementation and evaluation. The student displays excellent customer oriented mindset and is able to develop business in a responsible manner.
Course grading from 1-5
Some assignments passed/failed
AVIBBA Aviation Business
0.00 cr
0.00 cr
H-5
Vierumäki Campus
English
21.08.2023 - 01.12.2023
01.01.2023 - 01.01.2023
Veera Nguyen
15 - 100
COACH Sports Coaching and Management
0.00 cr
5.00 cr
H-5
Mondragon
English
01.08.2023 - 24.11.2023
Kevin Gore, Diego Hernández Campos
15 - 30
INTBBA International Business
0.00 cr
0.00 cr
H-5