The intended learning outcomes of the course are to:
Understand the concept of employer branding and its importance in today’s competitive job market.
Learn how to develop and implement an effective employer branding strategy.
Analyze case studies of successful employer branding initiatives.
Gain insights into the employee lifecycle and the key touch points that shape the employee experience.
Learn how to design and improve the employee experience to foster engagement and retention.
Explore the concept of meaningful work and its impact on employee motivation and satisfaction.
Understand the key metrics and methods for measuring employee experience and employer brand.
Develop skills for interpreting and communicating results from employee experience and employer brand measurements.

- Employer branding
- Employee experience
- Meaning of work and meaningfulness cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand

Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and online-studies. The course includes the assessment of one’s own learning.


Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Are you a master’s student looking to explore the world of Employee Experience and Employer Branding? Take the next step in your people management journey! This course offers a unique opportunity to gain a comprehensive understanding of the topics related to EX and EB.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

No replacements.

Grade 1
The student’s knowledge and understanding meet the course requirements satisfactorily. The student identifies narrowly theories and concepts presented in the course. The student identifies narrowly their implications to practice.

Grade 3
The student’s knowledge and understanding meet the course requirements well. The student knows theories and concepts presented in the course. The student uses theories and concepts to explore real-life cases.

Grade 5
The student’s knowledge and understanding meet excellently the requirements of the course. The student masters profoundly theories and concepts presented in the course. The student uses theories and concepts analytically and critically to explore real-life cases.