Employee Experience and Employer Brand, 5 cr - LEA4HM104
Course unit language
Employee Experience and Employer Brand LEA4HM104-3002 01.02.2021-09.04.2021 5 op(MALEAE, ...)+-
Mode of delivery
01.02.2021 - 09.04.2021
30.11.2020 - 07.12.2020
15 - 40
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
- Employer branding
- Employee experience
- Intrinsic and Extrinsic Motivation
- Employee Management
- Meaning of work and meaningfulness cognitive work
- Work shaping in cognitive work
- A positive organisational culture
- Humane Workplace pratices
- Measuring of employee experience and employer brand
- Wellbeing at work
Depending on the implementation, learning takes place in contact lessons, as independent studies, teamwork and online-studies. The course includes the assessment of one’s own learning.
Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Assessment criteria - grade 1
The student recognises different factors that have an effect on employee experience and can define theoretical concepts related to employee experience and employer branding. S/he can define some approaches to developing an employer’s brand and can explain factors that have an effect on well-being at work. S/he can explain how a positive culture and meaningful work is supported by workplace practices.
Assessment criteria - grade 3
In addition to the competences in grade 1, the student can apply theories to describe and analyse employee experience. S/he is able to use different formulas and assess how the employee experience is supported. S/he can recommend appropriate ways to measure employer brand. S/he can apply concepts presented during the course to develop positive organisational culture. S/he can assess internal communication in an organisation.
Assessment criteria - grade 5
In addition to the competences in grades 1 and 3, the student assesses factors connecting employee experience and employer brand. S/he is able to assess the methods for measuring employer experience and employer branding. S/he is able to produce and justify analysis and development planning in order to develop the employer experience and employer brand.