On successful completion, students will be able to
- apply basic strategic knowledge.
- formulate and select strategies.
- analyze key figures.
- apply basic knowledge of human resource management and hospitality marketing in the
context of the strategic direction of a hotel business.
- understand specifics of cost accounting and budgeting.
- apply basic knowledge of revenue management.
Contents
- Basics of Strategic Management in the Hospitality Industry
- Basics of Strategy Formulation and Selection
- Performance Measurement in the Hospitality Industry
- Basics of Human Resource Management in Hospitality Industry
- Hospitality Marketing Basics
- Operational Controlling in the Hospitality Industry
- Basics of Revenue Management
Intro
The demands on managers in the hospitality industry are constantly increasing. Basic knowledge from situation analysis to strategy implementation is therefore essential and will be taught in the course. In addition, basic knowledge about the collection and analysis of key figures up to performance measurement is acquired, as this is essential for the strategic control and continuous improvement of a hotel business.
Furthermore, this course teaches the goals and tasks of human resource management as well as hospitality marketing in order to achieve the overall business objectives. Besides, knowledge of the specifics of cost accounting and budgeting in the hospitality industry is taught. The basics of revenue management are also considered.