Hospitality Brand Design - HOS009RE1AE - Opinto-opas

Hospitality Brand Design, 5 cr - HOS009RE1AE

Upcoming implementations

Hospitality Brand Design HOS009RE1AE-3002 24.03.2025-16.05.2025 5 op (HOST24A, ...) +-
Learning material and recommended literature

Course materials are included into Online modules

Campus

Haaga Campus

Teaching language

English

Timing

24.03.2025 - 16.05.2025

Enrollment

08.03.2024 - 08.03.2024
Groups
- HOST24A
- VIRTUAL
Teachers

Markus Kauppinen

Seats

15 - 40

Degree Programme

HOST Strategic Hospitality Management

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

No past implementations yet.

Upon successful completion of the course, the student
• is familiar with the concept of branding
• understands the importance of differentiation via brand design
• is able to use the current tools of branding
• is able to evaluate brand work and its role in the success of any service company

• what hospitality branding is today?
• lessons learned from actual hotel and restaurant case studies.
• how brand creation differs from one-off and prototype brands.
• how to conduct research, move through the creative process and document your brand

This course includes six modules and under each module, there is a number of valuable and insightful video lessons. Students work independently and in a self-directed manner according to the course timetable. Each Module includes a quiz and/or assignment.

Course materials are included into Online modules

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.

No prerequisites.

The student is familiar with the basics of brand design and management. Student identifies key concepts, processes and tools of branding. Student identifies opportunities for branding and areas for development in an organization.

The student is able to design solutions that benefit business based in theories of branding. Student can utilize key concepts, processes and tools related to branding when justifying own choices to practical business needs. Student can evaluate and develop brand design and management processes and activities for the internal and/or external needs of an organization.

In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand design and management. Student can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify own views successfully. Student is able to identify key stakeholders in terms of brand design and management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.