Value Creation in Hospitality - HOS008RE1AE - Opinto-opas

Value Creation in Hospitality, 5 cr - HOS008RE1AE

Upcoming implementations

Value Creation in Hospitality HOS008RE1AE-3003 24.03.2025-16.05.2025 5 op (HOST24A, ...) +-
Learning material and recommended literature

Course materials are included into Online modules

Campus

Haaga Campus

Teaching language

English

Timing

24.03.2025 - 16.05.2025

Enrollment

01.01.2024 - 01.01.2024
Groups
- HOST24A
- VIRTUAL
Teachers

Markus Kauppinen

Seats

15 - 100

Degree Programme

HOST Strategic Hospitality Management

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

No past implementations yet.

Upon successful completion of the course, the student
• Understands the role of ever-evolving customer expectations in the Hospitality value creation chain
• Understands how pricing is not just a technical rate-setting exercise, but mastering the key drivers behind the pricing decisions
• Knows how to evaluate and use the right distribution channels to reach the right customers in the most profitable manner
• Understands how traditional Revenue Management practices have reached their limits and how the future expectations are shaping the discipline
• Understands the role of data, Customer and Business Intelligence and how it is becoming one of the key elements of any successful and profitable hospitality operation.

• advanced customer segmentation and insight
• how strategic pricing and distribution choices are driving the value of the company
• Total Revenue Management is key for profitable business
• How data is driving decisions - You can’t develop what you cannot see

This course includes six modules and under each module, there is a number of valuable and insightful video lessons. Students work independently and in a self-directed manner according to the course timetable. Each Module includes a quiz.

Course materials are included into Online modules

Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.

No prerequisites.

The student is familiar with the basics of hospitality companies value drivers. Student identifies key concepts, processes and tools of value creation in Hospitality. Student identifies opportunities for driving value and areas for development in an organization.

The student is able to design solutions that benefit business based in theories of customer segmentation and revenue management. Student can utilize key concepts, processes and tools related to customers, revenue management and distribution when justifying own choices to practical business needs. Student can evaluate and develop value creating processes and activities for the internal and/or external needs of an organization.

In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to value creation in Hospitality. Student can integrate value driving perspectives into the company’s business planning and management processes in different contexts. Student is able to identify key stakeholders in terms of value creation and management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.