The course enables the students to understand the key elements of international competitive strategy and the different strategies that a company can consider when operating in global markets.

Topic covered in this course include:
- strategies in international business
- competitive strategy and competitive advantage
- strategy process and tools
- evaluation of the resources of the firm and their impact on the strategy

The course work includes lecturers, simulation game and real-life cases on international competitive strategy. Students will learn to make strategical and tactical planning while playing virtual strategy game. The internationalization process and strategies of SME's will be studied through cases.

RPL: If the student has acquired the required competence in previous work tasks, recreational activities or on another course, she/he can show the competence with a demonstration and progress faster through the studies.

Learning materials are announced in the implementation plan.

This course is the A-part of the core module of specialization in Global Markets and Trade. The Module includes three components and the the other ones are: B: 'Basics of supply chain management' and C: 'Frameworks and structures in global trade'.
It is recommended that the student has successfully completed the Basic Studies.

• The student knows some elements of international competitive strategy
• The student has some understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student has some understanding on how to evaluate the resources of the firm and how they impact the strategy

• The student understands some key elements of international competitive strategy
• The student has understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student understands how to evaluate the resources of the firm and draw some conclusions on how they impact the strategy

• The student understands of the key elements of international competitive strategy very well.
• The student has an excellent understanding of the different strategies that a company can consider when entering and operating in foreign markets.
• The student understands how to evaluate the resources of the firm and draw justified conclusions on how they impact the strategy.