Upon completion of the module, the student is able to

- know key concepts underpinning the creation of transformative experiences
- explain and map experience and transformation concepts; make concepts tangible
- provide guidelines and plans for implementation of transformative experiences
- apply experience and transformation frameworks to a real case/situation

• Key concepts of Transformational experiences

• Transformational experience tools and frameworks

• Dimensions of transformative experiences and their measurement

• Memorable Experience Design

Learning methods
The learning goals of this module can be reached in the following ways, for example:

a. Lectures and related assignments as part-time studies, full-time studies or intensive studies
b. Participation in a working life project or another project
c. Virtual learning and independent work
d. Forum discussions and participation is an important part of the course
e. Online implementation.

All materials will be provided in Moodle and can be accessed throughout the course.

Course is viewed from the point of view of a company operating globally.

Recommended to be studied after the module Experience Economy in Hospitality and Tourism.

Grade 1
The student can interpret basic concepts of transformative experiences, and identify central tools for creation of transformational experiences. S/he also apply experience tools in different stages of transformation with assistance. S/he can name various transformative experience related tools and understand their processes.

Grade 3
The student can interpret and justify main concepts of transformative experiences and its central dimensions. She/can independently apply transformative experience tools in different stages of creating transformation. S/he can identify and estimate the usage of transformative experience related tools and apply them in practice.

Grade 5
The student can draw conclusion and justify the usage of genealogy of transformative experience and its central concepts, and creating own transformative framework as an outcome of various tools. S/he can critically apply and manage transformative experience tools in a creation of different stages of transformation. S/he can analyze, estimate and apply different tools in practice and critically assess the outcome of it.

The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.