The student is able to critically validate a potential business (development) idea together with stakeholders.
The student can apply the Lean methodologies and equivalent tools through an iterative process to improve the viability of the business (development) idea.
The student is able to develop commercialization plan for the validated business (development) idea.
The student is able to sell the validated business (development) idea to external stakeholders.
Contents
For the business (development) idea:
Prototyping
Validation
Commercialization
Finance and Risk
Pitching
Implementation methods, Demonstration and Work&Study
Learning takes through the Zoom (online), including small team work/workshops and lectures. Otherwise the learning is mostly based on independent studies.
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"
Learning materials
Blank, S. 2018. StartUp Tools. Retrieved 26.10.2018 from https://steveblank.com/tools-and-blogs-for-entrepreneurs/ Futurice 2017. Lean Service Creation Toolkit. Retrieved from https://leanservicecreation.com/. Isenberg, D. 2010. Harward Business Review. Should You Be An Entrepreneur? Take This Test. Retrieved from: https://hbr.org/2010/02/should-you-be-an-entrepreneur Maurya A. 2013. Capture your business model in 20 minutes. Retrieved from https://www.youtube.com/watch?v=7o8uYdUaFR4 Ries, E. 2011. The Lean Startup. How Today’s Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses. PDF available at: http://zwinnalodz.eu/wp-content/uploads/2016/02/The-Lean-Startup-.pdf Stanford d.school. 2017. Tom Eisenmann: Why Startups Fail? Available: https://ecorner.stanford.edu/videos/why-startups-fail-entire-talk/
Virtual Crash Course in Design Thinking. Video. Institute of Design at Stanford University. Retrieved from: https://dschool.stanford.edu/resources/virtual-crash-course-video
Intro
Welcome to the Developing a Viable Business! In this course you will learn the necessary skills for a business opportunity's validation, which is, as an example, proven to be the number one reason for an early state startup's failure. This course will improve especially you practical skills in applying the Lean startup methodologies an equivalent tools. You will also learn how to sell your business (development) idea to stakeholders in a convincing way.
Assessment criteria
Assessment criteria - grade 1
The student demonstrates limited skills in validating her/his business (development) idea.
The student knows just the basics of the Lean startup methodology and s(he) demonstrates limited skills in applying it to her/his business (development) idea validation.
The students has limited knowledge for a commercialization of the business (development) idea means.
The student demonstrates limited skills in selling her/his business (development) idea's viability.
Assessment criteria - grade 3
The student demonstrates good skills in validating her/his business (development) idea.
The student knows well the Lean startup methodology and s(he) demonstrates good skills in applying it to her/his business (development) idea validation.
The students demonstrates good knowledge for a commercialization of the business (development) idea requires.
The student demonstrates good skills in selling her/his business idea's viability to stakeholders.
Assessment criteria - grade 5
The student demonstrates excellent skills in validating and justifying her/his business (development) idea.
The student is fully fluent in applying the Lean startup methodology for the business (development) idea's validation.
The demonstrates excellent skills in planning and justifying her/his choice for the commercialization of the business (development) idea.
The student demonstrates excellent communication and selling skills in selling her/his business (development) idea in a convincing way to stakeholders.