The student can seek out, recognise new business opportunities and turn them into new business ideas or organizational development ideas. The student is able to critically validate most potential ideas with different methods and develop his/her idea together with team members and potential customers. The student will also be able to analyse and justify the use of lean methodologies and canvases through an iterative process to improve the viability of a business or development idea. The student is able to utilise customer insight in the development process, create and further develop the prototype. She/he can demonstrate the impact of the different success factors of his/her business or development idea and pitch his/her idea in a very convincing way.
- Opportunity recognition
- Idea creation and validation methods
- Selection and preparation of proper canvas tools
- Design thinking process and service design methods
- Business modelling
- Mindfulness practice supporting the development process
Learning takes place in contact and virtual lessons and workshops, independent studies, teamwork and online-studies. The assessment of one’s own learning.
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"
Blank, S. 2018. StartUp Tools. Retrieved 26.10.2018 from https://steveblank.com/tools-and-blogs-for-entrepreneurs/
Futurice 2017. Lean Service Creation Toolkit. Retrieved from https://leanservicecreation.com/.
Isenberg, D. 2010. Harward Business Review. Should You Be An Entrepreneur? Take This Test. Retrieved from: https://hbr.org/2010/02/should-you-be-an-entrepreneur
Maurya A. 2013. Capture your business model in 20 minutes. Retrieved from https://www.youtube.com/watch?v=7o8uYdUaFR4
Ries, E. 2011. The Lean Startup. How Today’s Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses. PDF available at: http://zwinnalodz.eu/wp-content/uploads/2016/02/The-Lean-Startup-.pdf
Stanford d.school. 2017. Virtual Crash Course in Design Thinking. Video. Institute of Design at Stanford University. Retrieved from: https://dschool.stanford.edu/resources/virtual-crash-course-video
Starting level and linkage with other courses
Assessment criteria - grade 1
The student can seek information and recognize business opportunities, is able to select one business idea and test it. The student knows the tools and basic design process to develop his/her business idea. The student can present his/her business idea. The student understands the opportunities of mindfulness in the development process.
Assessment criteria - grade 3
In addition to the skills and competences mentioned for Grade 1, the student can analyse the resources of the business case and apply the design process and tools on the selected business case. The students can validate his/her choices. The student can pitch the business idea including justifications. The student finds ways to apply mindfulness practices in the development process.
Assessment criteria - grade 5
In addition to the skills and competences mentioned for Grades 1 and 3, the student demonstrates strong iterative and an authentic approach on the business development case. The student can create a new viable business opportunity including new value elements to his/her customer and network and is capable to pitch it convincingly. The student practices mindfulness during the development process and identifies its impact in different stages of the process.