Digital Platforms and Channels to Global Markets - ENT015AS2AE - Opinto-opas

Digital Platforms and Channels to Global Markets, 5 cr - ENT015AS2AE

Upcoming implementations

Digital Platforms and Channels to Global Markets ENT015AS2AE-3001 15.01.2024-15.03.2024 5 op (TR4HEENT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.01.2024 - 15.03.2024
Groups
- TR4HEENT
- CONTACT
- BLENDED
- TR5HEENT
Teachers

Irma Mäkäräinen-Suni

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

2 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

No past implementations yet.

Upon completion of the course, the student is able to
- analyse different digital channels and platforms from the point of an SME
- understand the principals of digital platform business and evaluate the opportunities of platforms for an SME
- do market research on digital channels in a given market area
- develop a plan for the digital channels of an internationalizing SME with value-adding solutions
- work with a commissioning company, respond to their feedback and take command over project communication, reporting and project management

Analysis of the target market digital channels
Online learning courses relevant to the digital marketing and channels (HubSpot, Google Analytics,)
Project of the commissioning company
Learning assignments

Blended

Students will work in teams to implement a real life client project related to the digitalization efforts of an SME as part of this module. Students are expected to assume entrepreneurial responsibility for the client projects from start to finish. Teachers will act as coaches in the student's learning processes.

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Material in Moodle.

Welcome to the Digital Platforms and Channels to Global Markets course. In this course digital channels and platforms are studied from the globalization point of view. You learn to analyse different digital channels, making a plan for a commissioning company of the target market and the relevant digital channels to enter the new target market.

- The student understands some e-commerce and digital marketing options in international markets. The student participates in analyzing, evaluating, innovating and presenting new value-adding solutions for a client SME.
- The student show limited responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student follows the given project schedule

- The student understands the e-commerce and digital marketing options in international markets.
- The student analyses, evaluates, innovates and presents new value-adding solutions for a client SME.
- The student assumes professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student uses some professional project management tools and can manage the project keeping it on schedule and on target.

- The student shows deep understanding of the e-commerce and digital marketing options in international markets.
- The student has an advanced ability to analyse, evaluate, innovate and present new value-adding solutions for a client SME.
- The student takes full professional responsibility for the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
- The student uses relevant professional project management tools and can manage the project keeping it on schedule and on target.