Student learns
• SME's/bigger company's strategic business development principles and practices
• to both analyze business environment and to recognize business development opportunities
• to apply Design, Lean, Agile and Sustainability frameworks for a business development project
• to apply strategy and strategic management frameworks for a business development project

• Strategic thinking and business development opportunity's recognition
• Strategic business development project/case
• Managing strategic business development project/case

The learning outcomes can be achieved as follows:
a. participation to three online sessions AND
b. conducting a strategic business development project - either individually or as a team member
OR
c. participation to an external strategic business development project and reflection of one's own learning based on the course material and the learning objectives
d. through Recognizing prior learning (RPL) and educationalization

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Handout material given by the lecturers during the course, i.e. articles, white papers, case studies etc.
Johnson M.W. 2020. Lead From the Future. E-book.
McRath R. G. 2019. Seeing around corners. E-book.
Minzberg H. - Ahlstrand B. - Lampel J, 1998. Strategy Safari. Prentice Hall.
Schneider J. 2017. Understanding Design Thinking, Lean and Agile. E-book.
W. Chan Kim - Renee Mauborgne. 2005. Blue Ocean Strategy.
Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.

Welcome to the "Strategic Business Development" course! In this course, you will be able to both deepen your strategic thinking and apply it either to a company assignment or to a case of your choice. This course will offer you a hands-on learning experience to apply the Design Thinking, Lean Startup and Agile methods for a real/new strategic business development project/case. Furthermore, the business development project will offer you a unique learning opportunity in applying the latest dynamic strategic management frameworks and tools.

The student:
• has limited understanding of strategic business development principles and practices
• has limited understanding of how to apply Design, Lean, Agile and Sustainability frameworks for a business development project
• has limited understanding of how to apply strategy and strategic management frameworks for a business development project

The student:
• demonstrates good knowledge of the strategic business development principles and practices
• applies well Design, Lean, Agile and Sustainability frameworks for a business development project
• applies well strategy and strategic management frameworks for a business development project

The student
• demonstrates both broad and deep knowledge of strategic business development principles and practices
• applies exemplarily well Design, Lean, Agile and Sustainability frameworks for a business development project
• applies exemplarily well strategy and strategic management frameworks for a business development project