The student understands practical approaches for identifying and assessing problems through market research and customer interviews. The student explains the fundamental elements of a Minimum Viable Product (MVP), and understands how to design practical experiments to test the MVP. The student also lists sales and marketing strategies to generate traction in the market.

The course covers the following topics:

- Identifying a problem worth solving, defining a target group
- Talking to potential customers to understand their pain points
- Starting to build a solution: Essentials of Minimum Viable Product
- Gathering feedback about your solution through interviews
- Practical and easy ways to test your solution and reduce business risks
- Different approaches to go from zero-to-one: How to make your first sale

The course consists of the following learning materials:
- Video tutorials
- Reading materials
- Links to key resources
- Q&A discussion -> FAQ (frozen/static as video etc)
- Quiz to validate the learning process

This course provides an overview about how to validate your business idea. Designed for aspiring entrepreneurs, the course aims to unleash the potential of your entrepreneurial mindset. Practical tips and guidelines introduced in the course will help you navigate through the early stages of your entrepreneurial journey. You will have a practical toolbox to start testing your idea and explore its potential.

There are no prerequisites in the course. The course is suitable for everyone interested in how to evaluate the potential of a business idea.

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The course is graded as pass / fail