Expanding to Foreign Markets - ENT002TR1AE - Opinto-opas

Expanding to Foreign Markets, 5 cr - ENT002TR1AE

Upcoming implementations

Expanding to Foreign Markets ENT002TR1AE-3009 22.05.2023-18.08.2023 5 op (BLENDED, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

22.05.2023 - 18.08.2023

Enrollment

02.01.2023 - 19.05.2023
Groups
- BLENDED
- KESÄ2023
Teachers

Timo Rima, Hannu Koikkalainen

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

2 cr

Evaluation scale

H-5

Current implementations

Expanding to Foreign Markets ENT002TR1AE-3001 22.08.2022-19.05.2023 5 op (DEMO) +-
Campus

Pasila Campus

Teaching language

English

Timing

22.08.2022 - 19.05.2023
Groups
- DEMO
Teachers

Rakhshanda Khan

Seats

1 - 100

Degree Programme

TRALI Tradenomi liiketalous, INTBBA International Business

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3005 30.01.2023-19.05.2023 5 op (TRB3HEENT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

30.01.2023 - 19.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- TRB3HEENT
- EVENING
- TRB3HEECO1
- TRB3HESER
- VIRTUAL
- TRB3HEHRL1
- INSTRUCTED
Teachers

Irma Mäkäräinen-Suni, Päivi Käri-Zein

Seats

15 - 100

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

5 cr

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3007 27.03.2023-19.05.2023 5 op (CONTACT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

27.03.2023 - 19.05.2023

Enrollment

02.01.2023 - 24.03.2023
Groups
- CONTACT
- EXCH
- TR3HEINT
Teachers

Ville Hanni

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3008 27.03.2023-19.05.2023 5 op (TRB3HEENT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

27.03.2023 - 19.05.2023

Enrollment

02.01.2023 - 24.03.2023
Groups
- TRB3HEENT
- EVENING
- BLENDED
- TRB3HEECO1
- TRB3HESER
- TRB3HEHRL1
Teachers

Irma Mäkäräinen-Suni

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

3 cr

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3006 27.03.2023-19.05.2023 5 op (BLENDED, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

27.03.2023 - 19.05.2023

Enrollment

02.01.2023 - 24.03.2023
Groups
- BLENDED
- TR3HEECO2
- TR3HEECO1
Teachers

Timo Rima

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

2 cr

Evaluation scale

H-5
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Past implementations

Expanding to Foreign Markets ENT002TR1AE-3003 16.01.2023-17.03.2023 5 op (TR3HEENT, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 17.03.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- TR3HEENT
- TR3HESAL
- BLENDED
Teachers

Rakhshanda Khan

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

2 cr

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3004 16.01.2023-17.03.2023 5 op (CONTACT, ...) +-
Campus

Malmi Campus

Teaching language

English

Timing

16.01.2023 - 17.03.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- CONTACT
- TR3HEHRL1
Teachers

Surabhi Bhuskute

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Evaluation scale

H-5
Expanding to Foreign Markets ENT002TR1AE-3002 16.01.2023-17.03.2023 5 op (TR3HESER, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 17.03.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- TR3HESER
- BLENDED
- TR3HEMAR1
Teachers

Surabhi Bhuskute

Seats

15 - 45

Degree Programme

TRALI Tradenomi liiketalous

Virtual proportion

2 cr

Evaluation scale

H-5
Show all (3) Hide

After completion of this course or the equivalent assessment of prior learning, the student will be able to:
- Identify the motives and risks of internationalization.
- Compare and contrast internationalization processes and strategies.
- Differentiate how multinational companies operate (location, communication, decision making, etc.)
- Compare and assess the suitability of various market entry modes to identify the optional ways to grow in selected markets
- Articulate the process to create a partner network
- Recognize the different strategic options of the company to make a reliable market assessment
- Explain and criticize the challenges and opportunities SMEs and MNCs face in terms of ethics, responsibility and sustainability when selling to markets abroad.
- Compare the cultural environment of business in developed and emerging markets.

- Terminology and definitions
- Reasons for companies to internationalize
- Prerequisites for successful internationalization/globalization
- Cultural environment of international business
- Ethics, corporate social responsibility, sustainability and governance in international business operations
- Understanding emerging markets
- Market entry strategies (export entry modes, FDI, contractual entry modes, projects)
- Partners, networks and international value chain
- Strategy and organization in the international firm
- Target market screening and selection

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Books: Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities. Hollensen, S. Pearson 2014. Global Marketing. E-publication 2017 also available. Other possible material provided/suggested by the teacher.

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Contact lessons and project work.

Class-based learning and team project, assignments, and independent work.

Assessment criteria
The student:
- knows the basic motives and risks of internationalization
- is able to identify some of the opportunities and challenges the international business environment poses.
- has a rudimentary knowledge of operation modes in foreign markets.
- knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
- is able to understand SME firm's value chain activity and relate it to a theory or model.
- is able to understand the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
The student:
- knows the different motives and risks of internationalization.
- is able to analyze the opportunities and challenges the international business environment poses.
- has a good knowledge of various operation modes in global markets.
- is familiar with internationalizing a firm’s value chain and utilizing value networks.
- is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.
- is able to explain the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Assessment criteria
- is able to identify proactive and reactive motives as well as the main risks associated with internationalization
- is able to analyze the relevant opportunities and challenges the international business environment poses.
- has a solid knowledge of various operation modes in foreign markets.
- has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
- is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
- is able to explain and criticize the challenges and opportunities companies face in terms of ethics, responsibility and sustainability when selling to markets abroad.

Grading scale

Grade 0: 0-39 points
Grade 1: 40-50 points
Grade 2: 51-60 points
Grade 3: 61-75 points
Grade 4: 76-89 points
Grade 5: 90-100 points